Bold. Confident. Iconic. ✨🖤 @cosmoprofbeauty
Followers
51.1K
Following
2.2K
Total Posts
Engagement Rate
0.12%
Avg Likes
48
Avg Comments
RUSK is a verified Beauty brand based in United States, with 51.1K followers on Instagram. Its posts sit across beauty and health. RUSK has shared 3,414 posts to date, currently around 5 posts a week. Engagement runs at 0.12%, or about 48 likes and 11 comments per post.
Ruskhaircare operates a Beauty account on Instagram, pairing 51.1K followers with 3,414 posts.
Ruskhaircare records a 0.12% engagement rate, in the bottom quarter (median: 0.57%) for the 5,414 Beauty accounts with 10K–100K followers tracked in the InstME index.
At one comment per 5 likes, the ratio points to an unusually discussion-heavy audience.
Ruskhaircare's recent cadence works out to about 5 posts per week.
Estimated sponsored-post value
$180–$330
Based on 51.1K followers and a 0.12% engagement rate, a single sponsored post by Ruskhaircare is worth an estimated $180–$330. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Ruskhaircare | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.57% |
| Average likes | 48 | 134 |
| Average comments | 11 | 12 |
| Posts per week | 5.28 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ruskhaircare | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.51% |
| Average likes | 48 | 91 |
| Average comments | 11 | 10 |
| Posts per week | 5.28 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
RUSK is a verified beauty brand based in United States on Instagram, with 51.1K followers.
RUSK posts on Instagram as @ruskhaircare.
RUSK has 51,108 followers on Instagram (51.1K) as of Jul 15, 2026.
RUSK's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by RUSK average 48 likes and 11 comments.
RUSK posts about 5 times per week on average.
RUSK is registered as a business account on Instagram and is verified.
RUSK is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 3,414 posts.
RUSK's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,414
11
Posts / Week
5.28
Growth Score
2.4 / 100
Follower Ratio
22.9×
Engagement
0.17%
Yes. RUSK carries the blue verified badge on Instagram.
A sponsored post from RUSK is estimated at $180 to $330. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
