Inspiring all Australians to enjoy and play our great global game. HN HEART OF RUGBY REGIONAL TOUR REGISTRATION NOW LIVE 🏉 🔗 LINK BELOW TO REGISTER
Followers
42.5K
Following
155
Total Posts
Engagement Rate
2.19%
Avg Likes
925
Avg Comments
Play Rugby is a verified Sports creator on Instagram based in Australia, tracked in the InstME index with 42.5K followers. Play Rugby has shared 2,040 posts to date, currently around 37 posts a week. Typical posts draw 925 likes and 5 comments, putting engagement at 2.19%.
Rugbyau is a Sports account whose 2,040 posts have grown a following of 42.5K on Instagram.
Compared with 736 other Sports accounts with 10K–100K followers in the InstME index, Rugbyau's 2.19% engagement rate is below the median of 2.56%.
Roughly one in 173 likes comes with a comment, an audience that mostly engages through likes.
Rugbyau maintains a rhythm of about 37 posts per week, more than one per day.
With 42.5K followers but only 155 accounts followed back, Rugbyau shows the ratio of a well-established account.
Estimated sponsored-post value
$330–$600
Based on 42.5K followers and a 2.19% engagement rate, a single sponsored post by Rugbyau is worth an estimated $330–$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Rugbyau | Cohort median |
|---|---|---|
| Engagement rate | 2.19% | 2.56% |
| Average likes | 925 | 781 |
| Average comments | 5 | 19 |
| Posts per week | 36.51 | 0.66 |
Median values from 736 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rugbyau | Cohort median |
|---|---|---|
| Engagement rate | 2.19% | 0.66% |
| Average likes | 925 | 158 |
| Average comments | 5 | 9 |
| Posts per week | 36.51 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Play Rugby is a verified sports creator based in Australia on Instagram, with 42.5K followers.
Play Rugby posts on Instagram as @rugbyau.
Play Rugby has 42,472 followers on Instagram (42.5K) as of Jul 9, 2026.
Play Rugby's engagement rate is 2.19%, calculated from average likes and comments per post relative to followers. That is below the median of 2.56% for Sports accounts with 10K–100K followers in the InstME index.
Posts by Play Rugby average 925 likes and 5 comments.
Play Rugby posts about 37 times per week on average.
Play Rugby is registered as a creator account on Instagram and is verified.
Play Rugby is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 2,040 posts.
Play Rugby's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,040
5
Posts / Week
36.51
Growth Score
43.8 / 100
Follower Ratio
274.0×
Engagement
0%
Yes. Play Rugby carries the blue verified badge on Instagram.
A sponsored post from Play Rugby is estimated at $330 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
