Performance dog gear to enhance + inspire outdoor adventure for explorers & their humans. 🐾 Comment SNIFFS to be first on trail for new gear 🩷🏔️
Followers
462.3K
Following
1.6K
Total Posts
Engagement Rate
0.63%
Avg Likes
2,864
Avg Comments
Reaching 462.3K followers on Instagram, Ruffwear is a verified Travel brand based in United States. Content spans travel and tech. Ruffwear has shared 3,561 posts to date, currently less than one post a week. Posts average 2,864 likes and 41 comments, an engagement rate of 0.63%.
Ruffwear shows up in the InstME index as a Travel account, 462.3K followers, 3,561 posts.
For Travel accounts with 100K–1M followers, Ruffwear's 0.63% engagement rate is below the median of 0.92%, a read from 977 accounts in the InstME index.
The audience comments once per 69 likes on average, an audience that mostly engages through likes.
Ruffwear keeps a posting cadence of less than one post per week.
Ruffwear follows only 1,602 accounts while being followed by 462.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,600–$3,000
Based on 462.3K followers and a 0.63% engagement rate, a single sponsored post by Ruffwear is worth an estimated $1,600–$3,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
| Metric | Ruffwear | Cohort median |
|---|---|---|
| Engagement rate | 0.63% | 0.92% |
| Average likes | 2,864 | 1,974 |
| Average comments | 41 | 53 |
| Posts per week | 0.11 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ruffwear | Cohort median |
|---|---|---|
| Engagement rate | 0.63% | 0.75% |
| Average likes | 2,864 | 1,364 |
| Average comments | 41 | 45 |
| Posts per week | 0.11 | 0.65 |
Median values from 233 Travel accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Ruffwear is a verified travel brand based in United States on Instagram, with 462.3K followers.
Ruffwear has 462,336 followers on Instagram (462.3K) as of Jul 9, 2026.
Ruffwear's engagement rate is 0.63%, calculated from average likes and comments per post relative to followers. That is below the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by Ruffwear average 2,864 likes and 41 comments.
Ruffwear posts less than once a week on average.
Ruffwear is registered as a business account on Instagram and is verified.
Ruffwear is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 3,561 posts.
Ruffwear's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Ruffwear carries the blue verified badge on Instagram.
3,561
41
Posts / Week
0.11
Growth Score
12.6 / 100
Follower Ratio
288.6×
Engagement
0.7%
A sponsored post from Ruffwear is estimated at $1,600 to $3,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
