We empower generations to explore the wonder of childhood and reach their full potential! #MATTEL
Followers
1M
Following
375
Total Posts
Engagement Rate
4.7%
Avg Likes
46,226
Avg Comments
Mattel runs a verified Travel brand account based in United States with 1M followers on Instagram. To date Mattel has posted 1,119 times, currently less than one post a week. Typical posts draw 46,226 likes and 1,015 comments, putting engagement at 4.7%.
Counting 1M followers and 1,119 posts, Mattel sits in the InstME index as a Travel account.
Compared with 165 other Travel accounts with over 1M followers in the InstME index, Mattel's 4.7% engagement rate is in the top quarter (median: 0.74%).
Comments arrive at about one per 46 likes, a sign of a healthy amount of conversation.
Mattel maintains a rhythm of less than one post per week.
With 1M followers but only 375 accounts followed back, Mattel shows the ratio of a well-established account.
Estimated sponsored-post value
$14,000–$26,000
Based on 1M followers and a 4.7% engagement rate, a single sponsored post by Mattel is worth an estimated $14,000–$26,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Mattel | Cohort median |
|---|---|---|
| Engagement rate | 4.7% | 0.74% |
| Average likes | 46,226 | 15,822 |
| Average comments | 1,015 | 167 |
| Posts per week | 0.5 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mattel | Cohort median |
|---|---|---|
| Engagement rate | 4.7% | 0.9% |
| Average likes | 46,226 | 12,883 |
| Average comments | 1,015 | 139 |
| Posts per week | 0.5 | 1.03 |
Median values from 35 Travel accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Mattel is a verified travel brand based in United States on Instagram, with 1M followers.
Mattel has 1,004,299 followers on Instagram (1M) as of Jul 9, 2026.
Mattel's engagement rate is 4.7%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.74%) for Travel accounts with over 1M followers in the InstME index.
Posts by Mattel average 46,226 likes and 1,015 comments.
Mattel posts less than once a week on average.
Mattel is registered as a business account on Instagram and is verified.
Mattel is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 1,119 posts.
Mattel's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Mattel carries the blue verified badge on Instagram.
1,119
1,015
Posts / Week
0.5
Growth Score
94 / 100
Follower Ratio
2678.1×
Engagement
0.27%
A sponsored post from Mattel is estimated at $14,000 to $26,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
