Reaching 1.7M followers on Instagram, Rubens Barrichello 1️⃣1️⃣1️⃣ is a verified Sports creator based in Brazil. The account has published 5,561 posts, currently less than one post a week. Engagement runs at 4.01%, or about 66,081 likes and 1,442 comments per post.
Rubarrichello shows up in the InstME index as a Sports account, 1.7M followers, 5,561 posts.
Rubarrichello has an engagement rate of 4.01%, which is in the top quarter (median: 1.05%) for Sports accounts with over 1M followers, based on 107 accounts in the InstME index.
At one comment per 46 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Rubarrichello has published less than one post per week.
InstME estimates 0% of Rubarrichello's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Rubarrichello follows only 2,256 accounts while being followed by 1.7M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$24,000–$44,000
Based on 1.7M followers and a 4.01% engagement rate, a single sponsored post by Rubarrichello is worth an estimated $24,000–$44,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Rubarrichello | Cohort median |
|---|---|---|
| Engagement rate | 4.01% | 1.05% |
| Average likes | 66,081 | 29,326 |
| Average comments | 1,442 | 353 |
| Posts per week | 0.28 | 2.24 |
Median values from 107 Sports accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rubarrichello | Cohort median |
|---|---|---|
| Engagement rate | 4.01% | 0.57% |
| Average likes | 66,081 | 10,675 |
| Average comments | 1,442 | 340 |
| Posts per week | 0.28 | 1.52 |
Median values from 269 accounts in Brazil with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 23, 2026
Rubens Barrichello 1️⃣1️⃣1️⃣ is a verified sports creator based in Brazil on Instagram, with 1.7M followers.
Rubens Barrichello 1️⃣1️⃣1️⃣ posts on Instagram as @rubarrichello.
Rubens Barrichello 1️⃣1️⃣1️⃣ has 1,683,764 followers on Instagram (1.7M) as of Sep 23, 2026.
Rubens Barrichello 1️⃣1️⃣1️⃣'s engagement rate is 4.01%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.05%) for Sports accounts with over 1M followers in the InstME index.
Posts by Rubens Barrichello 1️⃣1️⃣1️⃣ average 66,081 likes and 1,442 comments.
Rubens Barrichello 1️⃣1️⃣1️⃣ posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Rubens Barrichello 1️⃣1️⃣1️⃣'s followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
5,561
Avg Comments
1,442
Predominantly men · mostly 18–34
Typical for Sports creators in Brazil, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
19.87%
Rubens Barrichello 1️⃣1️⃣1️⃣ is registered as a creator account on Instagram and is verified.
Rubens Barrichello 1️⃣1️⃣1️⃣ is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 5,561 posts.
Rubens Barrichello 1️⃣1️⃣1️⃣'s profile places the account in Brazil. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Rubens Barrichello 1️⃣1️⃣1️⃣ carries the blue verified badge on Instagram.
A sponsored post from Rubens Barrichello 1️⃣1️⃣1️⃣ is estimated at $24,000 to $44,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
