Roy Hutchins BBQ is a verified Food brand on Instagram based in United States, tracked in the InstME index with 35.9K followers. To date Roy Hutchins BBQ has posted 608 times, currently around 2 posts a week. Typical posts draw 168 likes and 5 comments, putting engagement at 0.48%.
As a Food account, Royhutchinsbbq reaches 35.9K followers on Instagram across 608 published posts.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Royhutchinsbbq's 0.48% engagement rate comes in below the median of 0.75%.
Followers weigh in with a comment about every 33 likes, a healthy amount of conversation.
Recent posting activity averages about one post per week.
Royhutchinsbbq comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$130–$230
Based on 35.9K followers and a 0.48% engagement rate, a single sponsored post by Royhutchinsbbq is worth an estimated $130–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Royhutchinsbbq | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 0.75% |
| Average likes | 168 | 177 |
| Average comments | 5 | 10 |
| Posts per week | 1.55 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Royhutchinsbbq | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 0.68% |
| Average likes | 168 | 140 |
| Average comments | 5 | 8 |
| Posts per week | 1.55 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Roy Hutchins BBQ is a verified food brand based in United States on Instagram, with 35.9K followers.
Roy Hutchins BBQ posts on Instagram as @royhutchinsbbq.
Roy Hutchins BBQ has 35,947 followers on Instagram (35.9K) as of Jul 15, 2026.
Roy Hutchins BBQ's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Roy Hutchins BBQ average 168 likes and 5 comments.
Roy Hutchins BBQ posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Roy Hutchins BBQ's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
608
Avg Comments
5
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
104.3K
Engagement
0.53%
Roy Hutchins BBQ is registered as a business account on Instagram and is verified.
Roy Hutchins BBQ is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 608 posts.
Roy Hutchins BBQ's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Roy Hutchins BBQ carries the blue verified badge on Instagram.
A sponsored post from Roy Hutchins BBQ is estimated at $130 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
