Yelp is a verified Business brand, with 155.7K followers on Instagram. To date Yelp has posted 4,473 times, currently around 16 posts a week. Typical posts draw 104 likes and 7 comments, putting engagement at 0.07%.
Yelp's Instagram presence spans 4,473 posts and 155.7K followers, profiling it as a Business account.
For Business accounts with 100K–1M followers, Yelp's 0.07% engagement rate is in the bottom quarter (median: 1.25%), a read from 1,742 accounts in the InstME index.
At one comment per 16 likes, the ratio points to an unusually discussion-heavy audience.
Yelp's recent cadence works out to about 16 posts per week, more than one per day.
Yelp scores 76/100 on InstME's audience-quality checks, with about 20% of followers flagged low-quality or inactive, a solid result.
Yelp follows only 547 accounts while being followed by 155.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$550–$1,000
Based on 155.7K followers and a 0.07% engagement rate, a single sponsored post by Yelp is worth an estimated $550–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Yelp | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.25% |
| Average likes | 104 | 2,990 |
| Average comments | 7 | 92 |
| Posts per week | 15.88 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Yelp is a verified business brand on Instagram, with 155.7K followers.
Yelp has 155,733 followers on Instagram (155.7K) as of Jul 15, 2026.
Yelp's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.25%) for Business accounts with 100K–1M followers in the InstME index.
Posts by Yelp average 104 likes and 7 comments.
Yelp posts about 16 times per week on average.
InstME's audience-quality analysis estimates about 20% of Yelp's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Yelp is registered as a business account on Instagram and is verified.
Yelp is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 4,473 posts.
Total Posts
4,473
Avg Comments
7
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
0.16%
Yes. Yelp carries the blue verified badge on Instagram.
A sponsored post from Yelp is estimated at $550 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
