Brad Royce is a verified Home & DIY brand. The account has built 1.1M followers on Instagram. To date Brad Royce has posted 1,278 times, currently less than one post a week. Engagement runs at 0.63%, or about 6,813 likes and 370 comments per post.
The Home & DIY account Royce_renovations has posted 1,278 times on Instagram and drawn 1.1M followers.
Royce_renovations's 0.63% engagement rate is above the median of 0.38% among Home & DIY accounts with over 1M followers, measured across 110 accounts in the InstME index.
Roughly one in 18 likes comes with a comment, an unusually discussion-heavy audience.
Lately Royce_renovations has been publishing less than one post per week.
The account follows just 176 others against 1.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$4,000–$7,400
Based on 1.1M followers and a 0.63% engagement rate, a single sponsored post by Royce_renovations is worth an estimated $4,000–$7,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Royce_renovations | Cohort median |
|---|---|---|
| Engagement rate | 0.63% | 0.38% |
| Average likes | 6,813 | 13,700 |
| Average comments | 370 | 139 |
| Posts per week | 0.32 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 4, 2026
Brad Royce is a verified home & diy brand on Instagram, with 1.1M followers.
Brad Royce posts on Instagram as @royce_renovations.
Brad Royce has 1,144,918 followers on Instagram (1.1M) as of Sep 4, 2026.
Brad Royce's engagement rate is 0.63%, calculated from average likes and comments per post relative to followers. That is above the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Brad Royce average 6,813 likes and 370 comments.
Brad Royce posts less than once a week on average.
Brad Royce is registered as a business account on Instagram and is verified.
Brad Royce is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,278 posts.
Yes. Brad Royce carries the blue verified badge on Instagram.
Avg Comments
370
Engagement
0.5%
A sponsored post from Brad Royce is estimated at $4,000 to $7,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
