Founder | BMX Rider | Husband | Dad to 3 girls | Chasing big goals, big jumps, and three little girls who somehow have more energy than I do.
Ross Lanier is a verified Business creator, with 5.8K followers on Instagram. Content spans business and parenting. To date Ross Lanier has posted 1,857 times, currently less than one post a week. Posts average 133 likes and 8 comments, an engagement rate of 2.44%.
Rossbmx shows up in the InstME index as a Business account, 5.8K followers, 1,857 posts.
Rossbmx has an engagement rate of 2.44%, which is below the median of 4.58% for Business accounts with 1K–10K followers, based on 5,774 accounts in the InstME index.
For roughly every 16 likes there is one comment, an unusually discussion-heavy audience.
Video posts from Rossbmx average 1.8K views, about 31% follower reach per post.
Rossbmx currently publishes less than one post per week.
InstME estimates 0% of Rossbmx's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Estimated sponsored-post value
$50–$92
Based on 5.8K followers and a 2.44% engagement rate, a single sponsored post by Rossbmx is worth an estimated $50–$92. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Rossbmx | Cohort median |
|---|---|---|
| Engagement rate | 2.44% | 4.58% |
| Average likes | 133 | 120 |
| Average comments | 8 | 13 |
| Posts per week | 0.27 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Oct 1, 2026
Ross Lanier is a verified business creator on Instagram, with 5.8K followers.
Ross Lanier posts on Instagram as @rossbmx.
Ross Lanier has 5,803 followers on Instagram (5.8K) as of Oct 1, 2026.
Ross Lanier's engagement rate is 2.44%, calculated from average likes and comments per post relative to followers. That is below the median of 4.58% for Business accounts with 1K–10K followers in the InstME index.
Posts by Ross Lanier average 133 likes and 8 comments.
Ross Lanier posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Ross Lanier's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Ross Lanier is registered as a creator account on Instagram and is verified.
Ross Lanier is categorized as a business and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,857 posts.
Total Posts
1,857
Avg Comments
8
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Parenting
Engagement
14.71%
Yes. Ross Lanier carries the blue verified badge on Instagram.
A sponsored post from Ross Lanier is estimated at $50 to $92. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
