🌙 Acupuncturist and herbalist founded 🌿 Daily formulas for sleep, skin, mood, and energy 🍄 TCM-based herbs, mushrooms, tinctures, and skincare
Followers
92.4K
Following
1K
Total Posts
Engagement Rate
24.88%
Avg Likes
22,890
Avg Comments
Reaching 92.4K followers on Instagram, ROOT + BONES is a verified Beauty creator based in United States. Its posts sit across beauty and tech. The account has published 1,324 posts, currently less than one post a week. Posts average 22,890 likes and 100 comments, an engagement rate of 24.88%.
Rootandbones shows up in the InstME index as a Beauty account, 92.4K followers, 1,324 posts.
Rootandbones has an engagement rate of 24.88%, which is in the top quarter (median: 0.57%) for Beauty accounts with 10K–100K followers, based on 5,414 accounts in the InstME index.
For roughly every 228 likes there is one comment, an audience that mostly engages through likes.
Rootandbones's videos average 588.7K views, about 6.4× its follower count, so content routinely reaches well past current followers.
In recent weeks Rootandbones has kept to less than one post per week.
Estimated sponsored-post value
$1,300–$2,400
Based on 92.4K followers and a 24.88% engagement rate, a single sponsored post by Rootandbones is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Rootandbones | Cohort median |
|---|---|---|
| Engagement rate | 24.88% | 0.57% |
| Average likes | 22,890 | 134 |
| Average comments | 100 | 12 |
| Posts per week | 0.28 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rootandbones | Cohort median |
|---|---|---|
| Engagement rate | 24.88% | 0.51% |
| Average likes | 22,890 | 91 |
| Average comments | 100 | 10 |
| Posts per week | 0.28 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
ROOT + BONES is a verified beauty creator based in United States on Instagram, with 92.4K followers.
ROOT + BONES posts on Instagram as @rootandbones.
ROOT + BONES has 92,392 followers on Instagram (92.4K) as of Jul 15, 2026.
ROOT + BONES's engagement rate is 24.88%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by ROOT + BONES average 22,890 likes and 100 comments.
ROOT + BONES posts less than once a week on average.
ROOT + BONES is registered as a creator account on Instagram and is verified.
ROOT + BONES is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 1,324 posts.
ROOT + BONES's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,324
100
Avg Views
588,681
Posts / Week
0.28
Growth Score
100 / 100
253.8K
Engagement
0.71%
Yes. ROOT + BONES carries the blue verified badge on Instagram.
A sponsored post from ROOT + BONES is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
