Roc Nation is a full-service management, music publishing, and entertainment company founded by JAŸ-Z.
Followers
2.1M
Following
805
Total Posts
Engagement Rate
0.57%
Avg Likes
11,641
Avg Comments
Roc Nation is a verified Music brand on Instagram based in United States, tracked in the InstME index with 2.1M followers. The account posts mainly around music and tech topics. To date Roc Nation has posted 14,458 times, currently around 84 posts a week. Typical posts draw 11,641 likes and 174 comments, putting engagement at 0.57%.
Rocnation has built an audience of 2.1M followers on Instagram over 14,458 posts as a Music account.
Among 1,001 Music accounts with over 1M followers in the InstME index, Rocnation's 0.57% engagement rate comes in below the median of 1.04%.
Followers weigh in with a comment about every 67 likes, an audience that mostly engages through likes.
Posting frequency for Rocnation sits at about 84 posts per week, more than one per day.
The account follows just 805 others against 2.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$7,200–$13,000
Based on 2.1M followers and a 0.57% engagement rate, a single sponsored post by Rocnation is worth an estimated $7,200–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
| Metric | Rocnation | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 1.04% |
| Average likes | 11,641 | 25,754 |
| Average comments | 174 | 441 |
| Posts per week | 84 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rocnation | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 1.17% |
| Average likes | 11,641 | 20,821 |
| Average comments | 174 | 595 |
| Posts per week | 84 | 0.59 |
Median values from 99 Music accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Roc Nation is a verified music brand based in United States on Instagram, with 2.1M followers.
Roc Nation posts on Instagram as @rocnation.
Roc Nation has 2,064,190 followers on Instagram (2.1M) as of Jul 15, 2026.
Roc Nation's engagement rate is 0.57%, calculated from average likes and comments per post relative to followers. That is below the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by Roc Nation average 11,641 likes and 174 comments.
Roc Nation posts about 84 times per week on average.
Roc Nation is registered as a business account on Instagram and is verified.
Roc Nation is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 14,458 posts.
Roc Nation's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
14,458
174
Posts / Week
84
Growth Score
11.4 / 100
Follower Ratio
2564.2×
10.56%
Yes. Roc Nation carries the blue verified badge on Instagram.
A sponsored post from Roc Nation is estimated at $7,200 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
