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Followers
4.7M
Following
2.4K
Total Posts
Engagement Rate
0.09%
Avg Likes
4,355
Avg Comments
On Instagram, Grammys is a verified Music brand based in United States with an audience of 4.7M. Content spans music and lifestyle. The account has published 9,708 posts, currently around 2 posts a week. Typical posts draw 4,355 likes and 53 comments, putting engagement at 0.09%.
Tracked in the InstME index, Grammys is a Music account with 4.7M followers and a back catalogue of 9,708 posts.
Against 1,001 Music accounts with over 1M followers in the InstME index, Grammys's 0.09% engagement rate lands in the bottom quarter (median: 1.04%).
At one comment per 83 likes, the ratio points to an audience that mostly engages through likes.
Grammys currently publishes about one post per week.
Grammys keeps its following list short (2,449) relative to 4.7M followers, as established creators and brands tend to.
Estimated sponsored-post value
$17,000–$31,000
Based on 4.7M followers and a 0.09% engagement rate, a single sponsored post by Grammys is worth an estimated $17,000–$31,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Lifestyle
| Metric | Grammys | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.04% |
| Average likes | 4,355 | 25,754 |
| Average comments | 53 | 441 |
| Posts per week | 1.87 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Grammys | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.17% |
| Average likes | 4,355 | 20,821 |
| Average comments | 53 | 595 |
| Posts per week | 1.87 | 0.59 |
Median values from 99 Music accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Grammys is a verified music brand based in United States on Instagram, with 4.7M followers.
Grammys has 4,744,765 followers on Instagram (4.7M) as of Apr 27, 2026.
Grammys's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by Grammys average 4,355 likes and 53 comments.
Grammys posts about 2 times per week on average.
Grammys is registered as a business account on Instagram and is verified.
Grammys is categorized as a music and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 9,708 posts.
Grammys's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Grammys carries the blue verified badge on Instagram.
9,708
53
Posts / Week
1.87
Growth Score
1.8 / 100
Follower Ratio
1937.4×
Engagement
0.61%
A sponsored post from Grammys is estimated at $17,000 to $31,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
