@road_to_fashion
Explore Lifestyle Creators📍Sydney, Australia 🤩 Helping you feel confident + honest reviews! 10M+ reel views | 20K+ community ↓ Shop my looks & routines Love 👗 bags & shoes 👠
Outreach This Creator For FreeFollowers
20.5K
Following
1.6K
Total Posts
Engagement Rate
0.75%
Avg Likes
147
Avg Comments
Rha | Beauty, Lifestyle, Haircare | 🇦🇺 Sydney is a Lifestyle creator on Instagram based in Australia, tracked in the InstME index with 20.5K followers. Content spans lifestyle and beauty. Rha | Beauty, Lifestyle, Haircare | 🇦🇺 Sydney has shared 883 posts to date, currently less than one post a week. Posts average 147 likes and 7 comments, an engagement rate of 0.75%.
Counting 20.5K followers and 883 posts, Road_to_fashion sits in the InstME index as a Lifestyle account.
Compared with 1,602 other Lifestyle accounts with 10K–100K followers in the InstME index, Road_to_fashion's 0.75% engagement rate is in the bottom quarter (median: 3.25%).
Followers weigh in with a comment about every 20 likes, an unusually discussion-heavy audience.
Road_to_fashion maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$72–$130
Based on 20.5K followers and a 0.75% engagement rate, a single sponsored post by Road_to_fashion is worth an estimated $72–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Secondary: Beauty
| Metric | Road_to_fashion | Cohort median |
|---|---|---|
| Engagement rate | 0.75% | 3.25% |
| Average likes | 147 | 875 |
| Average comments | 7 | 33 |
| Posts per week | 0.19 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Road_to_fashion | Cohort median |
|---|---|---|
| Engagement rate | 0.75% | 0.66% |
| Average likes | 147 | 158 |
| Average comments | 7 | 9 |
| Posts per week | 0.19 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Sep 6, 2026
Rha | Beauty, Lifestyle, Haircare | 🇦🇺 Sydney is a lifestyle creator based in Australia on Instagram, with 20.5K followers.
Rha | Beauty, Lifestyle, Haircare | 🇦🇺 Sydney posts on Instagram as @road_to_fashion.
Rha | Beauty, Lifestyle, Haircare | 🇦🇺 Sydney has 20,520 followers on Instagram (20.5K) as of Sep 6, 2026.
Rha | Beauty, Lifestyle, Haircare | 🇦🇺 Sydney's engagement rate is 0.75%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Rha | Beauty, Lifestyle, Haircare | 🇦🇺 Sydney average 147 likes and 7 comments.
Rha | Beauty, Lifestyle, Haircare | 🇦🇺 Sydney posts less than once a week on average.
Rha | Beauty, Lifestyle, Haircare | 🇦🇺 Sydney is registered as a creator account on Instagram.
883
7
Posts / Week
0.19
Growth Score
15 / 100
Last Post
Today
Engagement
0%
Rha | Beauty, Lifestyle, Haircare | 🇦🇺 Sydney is categorized as a lifestyle and beauty account in the InstME index, based on the profile's bio and Instagram category across 883 posts.
Rha | Beauty, Lifestyle, Haircare | 🇦🇺 Sydney's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Rha | Beauty, Lifestyle, Haircare | 🇦🇺 Sydney is estimated at $72 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
