We are the NRL, NRLW & elite players of today, and we respect the players that came before. We serve to protect their rights & advance the collective.
Outreach This Creator For FreeReaching 39.1K followers on Instagram, RLPA | Rugby League Players Association is a Sports brand based in Australia. The account has published 2,796 posts, currently around 11 posts a week. Posts average 1,078 likes and 8 comments, an engagement rate of 2.78%.
Rlplayers shows up in the InstME index as a Sports account, 39.1K followers, 2,796 posts.
Rlplayers has an engagement rate of 2.78%, which is above the median of 2.56% for Sports accounts with 10K–100K followers, based on 736 accounts in the InstME index.
The audience comments once per 132 likes on average, an audience that mostly engages through likes.
In recent weeks Rlplayers has kept to about 11 posts per week, more than one per day.
Estimated sponsored-post value
$380–$710
Based on 39.1K followers and a 2.78% engagement rate, a single sponsored post by Rlplayers is worth an estimated $380–$710. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Rlplayers | Cohort median |
|---|---|---|
| Engagement rate | 2.78% | 2.56% |
| Average likes | 1,078 | 781 |
| Average comments | 8 | 19 |
| Posts per week | 10.63 | 0.66 |
Median values from 736 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rlplayers | Cohort median |
|---|---|---|
| Engagement rate | 2.78% | 0.66% |
| Average likes | 1,078 | 158 |
| Average comments | 8 | 9 |
| Posts per week | 10.63 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 28, 2026
RLPA | Rugby League Players Association is a sports brand based in Australia on Instagram, with 39.1K followers.
RLPA | Rugby League Players Association posts on Instagram as @rlplayers.
RLPA | Rugby League Players Association has 39,085 followers on Instagram (39.1K) as of Aug 28, 2026.
RLPA | Rugby League Players Association's engagement rate is 2.78%, calculated from average likes and comments per post relative to followers. That is above the median of 2.56% for Sports accounts with 10K–100K followers in the InstME index.
Posts by RLPA | Rugby League Players Association average 1,078 likes and 8 comments.
RLPA | Rugby League Players Association posts about 11 times per week on average.
RLPA | Rugby League Players Association is registered as a business account on Instagram.
Total Posts
2,796
Avg Comments
8
Engagement
16.17%
RLPA | Rugby League Players Association is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 2,796 posts.
RLPA | Rugby League Players Association's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from RLPA | Rugby League Players Association is estimated at $380 to $710. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
