Makers of the Best Selling, Clinically-Backed Prenatal‡ and other science-backed daily essentials, Made Traceable. The future of health is clear✌️
Followers
450.9K
Following
1.5K
Total Posts
Engagement Rate
0.02%
Avg Likes
51
Avg Comments
Ritual runs a verified Health brand account with 450.9K followers on Instagram. Content spans health and lifestyle. Ritual has shared 3,129 posts to date, currently around 8 posts a week. Engagement runs at 0.02%, or about 51 likes and 31 comments per post.
Ritual has built an audience of 450.9K followers on Instagram over 3,129 posts as a Health account.
Ritual's 0.02% engagement rate is in the bottom quarter (median: 0.57%) among Health accounts with 100K–1M followers, measured across 264 accounts in the InstME index.
Comments arrive at about one per 2 likes, a sign of an unusually discussion-heavy audience.
Recent posting activity averages about 8 posts per week, more than one per day.
The account follows just 1,480 others against 450.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,600–$2,900
Based on 450.9K followers and a 0.02% engagement rate, a single sponsored post by Ritual is worth an estimated $1,600–$2,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
Secondary: Lifestyle
| Metric | Ritual | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.57% |
| Average likes | 51 | 1,265 |
| Average comments | 31 | 46 |
| Posts per week | 7.74 | 0.69 |
Median values from 264 Health accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Ritual is a verified health brand on Instagram, with 450.9K followers.
Ritual has 450,904 followers on Instagram (450.9K) as of Jul 10, 2026.
Ritual's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Health accounts with 100K–1M followers in the InstME index.
Posts by Ritual average 51 likes and 31 comments.
Ritual posts about 8 times per week on average.
Ritual is registered as a business account on Instagram and is verified.
Ritual is categorized as a health and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 3,129 posts.
Yes. Ritual carries the blue verified badge on Instagram.
A sponsored post from Ritual is estimated at $1,600 to $2,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,129
31
Posts / Week
7.74
Growth Score
0.4 / 100
Follower Ratio
304.7×
Engagement
0%
