Followers
1.5M
Following
122
Total Posts
Engagement Rate
1.23%
Avg Likes
18,346
Avg Comments
Riot Games runs a verified Music brand account with 1.5M followers on Instagram. The account posts mainly around music and gaming topics. Riot Games has shared 981 posts to date, currently around 5 posts a week. Engagement runs at 1.23%, or about 18,346 likes and 217 comments per post.
Counting 1.5M followers and 981 posts, Riotgames sits in the InstME index as a Music account.
Benchmarked against 1,001 Music accounts with over 1M followers, Riotgames posts a 1.23% engagement rate that is above the median of 1.04%.
Followers weigh in with a comment about every 85 likes, an audience that mostly engages through likes.
Riotgames maintains a rhythm of about 5 posts per week.
With 1.5M followers but only 122 accounts followed back, Riotgames shows the ratio of a well-established account.
Estimated sponsored-post value
$6,500–$12,000
Based on 1.5M followers and a 1.23% engagement rate, a single sponsored post by Riotgames is worth an estimated $6,500–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Gaming
| Metric | Riotgames | Cohort median |
|---|---|---|
| Engagement rate | 1.23% | 1.04% |
| Average likes | 18,346 | 25,754 |
| Average comments | 217 | 441 |
| Posts per week | 4.67 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Riot Games is a verified music brand on Instagram, with 1.5M followers.
Riot Games posts on Instagram as @riotgames.
Riot Games has 1,507,975 followers on Instagram (1.5M) as of Apr 27, 2026.
Riot Games's engagement rate is 1.23%, calculated from average likes and comments per post relative to followers. That is above the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by Riot Games average 18,346 likes and 217 comments.
Riot Games posts about 5 times per week on average.
Riot Games is registered as a business account on Instagram and is verified.
Riot Games is categorized as a music and gaming account in the InstME index, based on the profile's bio and Instagram category across 981 posts.
Yes. Riot Games carries the blue verified badge on Instagram.
981
217
Posts / Week
4.67
Growth Score
24.6 / 100
Follower Ratio
12360.5×
Engagement
14.28%
A sponsored post from Riot Games is estimated at $6,500 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
