Book, Lyrics + Music by: @brianjordanjr Riley (The Mixtape) Concept Album OUT NOW on All Streaming Platforms
Outreach This Creator For FreeFollowers
3.3K
Following
56
Total Posts
Engagement Rate
16.28%
Avg Likes
524
Avg Comments
Reaching 3.3K followers on Instagram, RILEY: A New Musical is a Music brand. Content spans music and gaming. RILEY: A New Musical has shared 73 posts to date, currently less than one post a week. Typical posts draw 524 likes and 7 comments, putting engagement at 16.28%.
On Instagram, Riley.themusical runs a Music account that has published 73 posts and gathered 3.3K followers.
For Music accounts with 1K–10K followers, Riley.themusical's 16.28% engagement rate is in the top quarter (median: 5.45%), a read from 33,328 accounts in the InstME index.
The like-to-comment split is roughly 72 to one, indicating an audience that mostly engages through likes.
Riley.themusical currently publishes less than one post per week.
Estimated sponsored-post value
$46–$85
Based on 3.3K followers and a 16.28% engagement rate, a single sponsored post by Riley.themusical is worth an estimated $46–$85. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Gaming
| Metric | Riley.themusical | Cohort median |
|---|---|---|
| Engagement rate | 16.28% | 5.45% |
| Average likes | 524 | 136 |
| Average comments | 7 | 15 |
| Posts per week | 0.39 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
RILEY: A New Musical is a music brand on Instagram, with 3.3K followers.
RILEY: A New Musical posts on Instagram as @riley.themusical.
RILEY: A New Musical has 3,262 followers on Instagram (3.3K) as of Jul 10, 2026.
RILEY: A New Musical's engagement rate is 16.28%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 5.45%) for Music accounts with 1K–10K followers in the InstME index.
Posts by RILEY: A New Musical average 524 likes and 7 comments.
RILEY: A New Musical posts less than once a week on average.
RILEY: A New Musical is registered as a business account on Instagram.
RILEY: A New Musical is categorized as a music and gaming account in the InstME index, based on the profile's bio and Instagram category across 73 posts.
73
7
Posts / Week
0.39
Growth Score
100 / 100
Follower Ratio
58.3×
Engagement
0.63%
A sponsored post from RILEY: A New Musical is estimated at $46 to $85. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
