Refillable travel toiletry bottles made for beauty. Available at @sephora [pronounced rēz: rhymes with “please”]
Followers
20.6K
Following
842
Total Posts
Engagement Rate
0.12%
Avg Likes
22
Avg Comments
RIES is a verified Beauty brand on Instagram, tracked in the InstME index with 20.6K followers. The account posts mainly around beauty and travel topics. RIES has shared 197 posts to date, currently less than one post a week. Posts average 22 likes and 4 comments, an engagement rate of 0.12%.
As a Beauty account, Riesbeauty reaches 20.6K followers on Instagram across 197 published posts.
Among 5,414 Beauty accounts with 10K–100K followers in the InstME index, Riesbeauty's 0.12% engagement rate comes in in the bottom quarter (median: 0.57%).
Comments arrive at about one per 6 likes, a sign of an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$72–$130
Based on 20.6K followers and a 0.12% engagement rate, a single sponsored post by Riesbeauty is worth an estimated $72–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Travel
| Metric | Riesbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.57% |
| Average likes | 22 | 134 |
| Average comments | 4 | 12 |
| Posts per week | 0.06 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
RIES is a verified beauty brand on Instagram, with 20.6K followers.
RIES posts on Instagram as @riesbeauty.
RIES has 20,559 followers on Instagram (20.6K) as of Jul 15, 2026.
RIES's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by RIES average 22 likes and 4 comments.
RIES posts less than once a week on average.
RIES is registered as a business account on Instagram and is verified.
RIES is categorized as a beauty and travel account in the InstME index, based on the profile's bio and Instagram category across 197 posts.
Yes. RIES carries the blue verified badge on Instagram.
A sponsored post from RIES is estimated at $72 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
197
4
Posts / Week
0.06
Growth Score
2.4 / 100
Follower Ratio
24.4×
Engagement
0.27%
