Food - Ingenuity - Culture Punjabi Canadian Chef & Owner of @ricksgoodeats | The Butter Chicken Lasagna Guy
Chef Rick Matharu | Public Figure is a verified Food creator. The account has built 41.5K followers on Instagram. The account has published 4,704 posts, currently less than one post a week. Posts average 5,549 likes and 49 comments, an engagement rate of 13.5%.
Counting 41.5K followers and 4,704 posts, Rickmatharu sits in the InstME index as a Food account.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Rickmatharu posts a 13.5% engagement rate that is in the top quarter (median: 0.75%).
Roughly one in 113 likes comes with a comment, an audience that mostly engages through likes.
Lately Rickmatharu has been publishing less than one post per week.
Estimated sponsored-post value
$580–$1,100
Based on 41.5K followers and a 13.5% engagement rate, a single sponsored post by Rickmatharu is worth an estimated $580–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Rickmatharu | Cohort median |
|---|---|---|
| Engagement rate | 13.5% | 0.75% |
| Average likes | 5,549 | 177 |
| Average comments | 49 | 10 |
| Posts per week | 0.09 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 17, 2026
Chef Rick Matharu | Public Figure is a verified food creator on Instagram, with 41.5K followers.
Chef Rick Matharu | Public Figure posts on Instagram as @rickmatharu.
Chef Rick Matharu | Public Figure has 41,471 followers on Instagram (41.5K) as of Sep 17, 2026.
Chef Rick Matharu | Public Figure's engagement rate is 13.5%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Chef Rick Matharu | Public Figure average 5,549 likes and 49 comments.
Chef Rick Matharu | Public Figure posts less than once a week on average.
Chef Rick Matharu | Public Figure is registered as a creator account on Instagram and is verified.
Chef Rick Matharu | Public Figure is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 4,704 posts.
Total Posts
4,704
Avg Comments
49
123.1K
Engagement
0.12%
Yes. Chef Rick Matharu | Public Figure carries the blue verified badge on Instagram.
A sponsored post from Chef Rick Matharu | Public Figure is estimated at $580 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
