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575.7K
Following
2.7K
Total Posts
Engagement Rate
0.2%
Avg Likes
1,099
Avg Comments
Rick Bayless is a verified Food brand on Instagram based in United States, tracked in the InstME index with 575.7K followers. To date Rick Bayless has posted 4,230 times, currently around 10 posts a week. Engagement runs at 0.2%, or about 1,099 likes and 30 comments per post.
Rick_bayless is a Food account whose 4,230 posts have grown a following of 575.7K on Instagram.
Benchmarked against 1,551 Food accounts with 100K–1M followers, Rick_bayless posts a 0.2% engagement rate that is in the bottom quarter (median: 0.74%).
Roughly one in 37 likes comes with a comment, a healthy amount of conversation.
Video content from Rick_bayless draws about 10.1K views.
Rick_bayless maintains a rhythm of about 10 posts per week, more than one per day.
Audience-quality analysis puts Rick_bayless at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
With 575.7K followers but only 2,713 accounts followed back, Rick_bayless shows the ratio of a well-established account.
Estimated sponsored-post value
$2,000–$3,700
Based on 575.7K followers and a 0.2% engagement rate, a single sponsored post by Rick_bayless is worth an estimated $2,000–$3,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Rick_bayless | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.74% |
| Average likes | 1,099 | 1,665 |
| Average comments | 30 | 54 |
| Posts per week | 10.46 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rick_bayless | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.57% |
| Average likes | 1,099 | 1,175 |
| Average comments | 30 | 47 |
| Posts per week | 10.46 | 0.89 |
Median values from 292 Food accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 25, 2026
Rick Bayless is a verified food brand based in United States on Instagram, with 575.7K followers.
Rick Bayless posts on Instagram as @rick_bayless.
Rick Bayless has 575,736 followers on Instagram (575.7K) as of Mar 25, 2026.
Rick Bayless's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Rick Bayless average 1,099 likes and 30 comments.
Rick Bayless posts about 10 times per week on average.
InstME's audience-quality analysis estimates about 0% of Rick Bayless's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Rick Bayless is registered as a business account on Instagram and is verified.
Rick Bayless is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 4,230 posts.
4,230
30
Avg Views
10,097
Posts / Week
10.46
Growth Score
4 / 100
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
1.3%
Rick Bayless's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Rick Bayless carries the blue verified badge on Instagram.
A sponsored post from Rick Bayless is estimated at $2,000 to $3,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
