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Outreach This Creator For FreeRich Mix is a Home & DIY brand based in United Kingdom, with 28.4K followers on Instagram. To date Rich Mix has posted 4,278 times, currently around 26 posts a week. Typical posts draw 26 likes and 1 comments, putting engagement at 0.09%.
Richmixlondon shows up in the InstME index as a Home & DIY account, 28.4K followers, 4,278 posts.
Richmixlondon has an engagement rate of 0.09%, which is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers, based on 1,345 accounts in the InstME index.
The like-to-comment split is roughly 22 to one, indicating a healthy amount of conversation.
Richmixlondon keeps a posting cadence of about 26 posts per week, more than one per day.
InstME's audience-quality checks score Richmixlondon at 46/100, with an estimated 45% low-quality or inactive followers, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$99–$180
Based on 28.4K followers and a 0.09% engagement rate, a single sponsored post by Richmixlondon is worth an estimated $99–$180. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Richmixlondon | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.75% |
| Average likes | 26 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 25.74 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Richmixlondon | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.59% |
| Average likes | 26 | 163 |
| Average comments | 1 | 6 |
| Posts per week | 25.74 | 1.2 |
Median values from 73 Home & DIY accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Rich Mix is a home & diy brand based in United Kingdom on Instagram, with 28.4K followers.
Rich Mix posts on Instagram as @richmixlondon.
Rich Mix has 28,421 followers on Instagram (28.4K) as of Jul 12, 2026.
Rich Mix's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Rich Mix average 26 likes and 1 comments.
Rich Mix posts about 26 times per week on average.
InstME's audience-quality analysis estimates about 45% of Rich Mix's followers are low-quality or inactive, giving an audience-quality score of 46/100.
Rich Mix is registered as a business account on Instagram.
Total Posts
4,278
Avg Comments
1
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
2.84%
Rich Mix is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,278 posts.
Rich Mix's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Rich Mix is estimated at $99 to $180. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
