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Outreach This Creator For FreeRich Mix is a Home & DIY brand based in United Kingdom, with 28.4K followers on Instagram. To date Rich Mix has posted 4,278 times, currently around 26 posts a week. Typical posts draw 26 likes and 1 comments, putting engagement at 0.09%.
Richmixlondon shows up in the InstME index as a Home & DIY account, 28.4K followers, 4,278 posts.
Richmixlondon has an engagement rate of 0.09%, which is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers, based on 1,345 accounts in the InstME index.
The like-to-comment split is roughly 22 to one, indicating a healthy amount of conversation.
Richmixlondon keeps a posting cadence of about 26 posts per week, more than one per day.
InstME's audience-quality checks score Richmixlondon at 46/100, with an estimated 45% low-quality or inactive followers, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$99–$180
Based on 28.4K followers and a 0.09% engagement rate, a single sponsored post by Richmixlondon is worth an estimated $99–$180. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Richmixlondon | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.75% |
| Average likes | 26 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 25.74 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Richmixlondon | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.59% |
| Average likes | 26 | 163 |
| Average comments | 1 | 6 |
| Posts per week | 25.74 | 1.2 |
Median values from 73 Home & DIY accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Rich Mix is a home & diy brand based in United Kingdom on Instagram, with 28.4K followers.
Rich Mix posts on Instagram as @richmixlondon.
Rich Mix has 28,421 followers on Instagram (28.4K) as of Jul 12, 2026.
Rich Mix's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Rich Mix average 26 likes and 1 comments.
Rich Mix posts about 26 times per week on average.
InstME's audience-quality analysis estimates about 45% of Rich Mix's followers are low-quality or inactive, giving an audience-quality score of 46/100.
Rich Mix is registered as a business account on Instagram.
Rich Mix is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,278 posts.
Avg Comments
1
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.11%
Rich Mix's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Rich Mix is estimated at $99 to $180. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
