Let there be light 💡 Decorative lighting company @pookylights based in England, now available in the US!
Outreach This Creator For FreePooky Lighting US is a Home & DIY brand on Instagram based in United Kingdom, tracked in the InstME index with 72.3K followers. To date Pooky Lighting US has posted 419 times, currently less than one post a week. Engagement runs at 0.41%, or about 279 likes and 15 comments per post.
Pookylightsus has built an audience of 72.3K followers on Instagram over 419 posts as a Home & DIY account.
Among 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Pookylightsus's 0.41% engagement rate comes in below the median of 0.75%.
Roughly one in 18 likes comes with a comment, an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Pookylightsus comes in at 82/100 for audience quality, with 15% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 320 others against 72.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$250–$470
Based on 72.3K followers and a 0.41% engagement rate, a single sponsored post by Pookylightsus is worth an estimated $250–$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Pookylightsus | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 0.75% |
| Average likes | 279 | 200 |
| Average comments | 15 | 9 |
| Posts per week | 0.09 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Pookylightsus | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 0.59% |
| Average likes | 279 | 163 |
| Average comments | 15 | 6 |
| Posts per week | 0.09 | 1.2 |
Median values from 73 Home & DIY accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 8, 2026
Pooky Lighting US is a home & diy brand based in United Kingdom on Instagram, with 72.3K followers.
Pooky Lighting US posts on Instagram as @pookylightsus.
Pooky Lighting US has 72,338 followers on Instagram (72.3K) as of Sep 8, 2026.
Pooky Lighting US's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Pooky Lighting US average 279 likes and 15 comments.
Pooky Lighting US posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of Pooky Lighting US's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Total Posts
419
Avg Comments
15
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.24%
Pooky Lighting US is registered as a business account on Instagram.
Pooky Lighting US is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 419 posts.
Pooky Lighting US's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Pooky Lighting US is estimated at $250 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
