Home of Daily Express📍
Outreach This Creator For FreeFollowers
178.3K
Following
255
Total Posts
Engagement Rate
0.12%
Avg Likes
176
Avg Comments
Daily Express runs a verified Home & DIY brand account based in United Kingdom with 178.3K followers on Instagram. The account posts mainly around home & diy and lifestyle topics. Daily Express has shared 8,048 posts to date, currently less than one post a week. Typical posts draw 176 likes and 39 comments, putting engagement at 0.12%.
The Home & DIY account Dailyexpress has posted 8,048 times on Instagram and drawn 178.3K followers.
Among 436 Home & DIY accounts with 100K–1M followers in the InstME index, Dailyexpress's 0.12% engagement rate comes in in the bottom quarter (median: 0.63%).
Followers weigh in with a comment about every 5 likes, an unusually discussion-heavy audience.
Dailyexpress maintains a rhythm of less than one post per week.
The account follows just 255 others against 178.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$620–$1,200
Based on 178.3K followers and a 0.12% engagement rate, a single sponsored post by Dailyexpress is worth an estimated $620–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Lifestyle
| Metric | Dailyexpress | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.63% |
| Average likes | 176 | 1,415 |
| Average comments | 39 | 30 |
| Posts per week | 0.29 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dailyexpress | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.43% |
| Average likes | 176 | 1,139 |
| Average comments | 39 | 17 |
| Posts per week | 0.29 | 2.33 |
Median values from 35 Home & DIY accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Daily Express is a verified home & diy brand based in United Kingdom on Instagram, with 178.3K followers.
Daily Express posts on Instagram as @dailyexpress.
Daily Express has 178,284 followers on Instagram (178.3K) as of Jul 15, 2026.
Daily Express's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Daily Express average 176 likes and 39 comments.
Daily Express posts less than once a week on average.
Daily Express is registered as a business account on Instagram and is verified.
Daily Express is categorized as a home & diy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 8,048 posts.
Daily Express's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
8,048
39
Posts / Week
0.29
Growth Score
2.4 / 100
Follower Ratio
699.2×
Engagement
20.85%
Yes. Daily Express carries the blue verified badge on Instagram.
A sponsored post from Daily Express is estimated at $620 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
