Content Creator and Colour Consultant Virtual Colour Consultations 👩🏻💻 & In Home Edinburgh, Scotland
On Instagram, Siobhan Doherty is a verified Home & DIY creator based in United Kingdom with an audience of 73.5K. The account posts mainly around home & diy and lifestyle topics. The account has published 1,098 posts, currently less than one post a week. Posts average 583 likes and 30 comments, an engagement rate of 0.83%.
Home__stead operates a Home & DIY account on Instagram, pairing 73.5K followers with 1,098 posts.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Home__stead's 0.83% engagement rate lands above the median of 0.75%.
The audience comments once per 19 likes on average, an unusually discussion-heavy audience.
Home__stead's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$260–$480
Based on 73.5K followers and a 0.83% engagement rate, a single sponsored post by Home__stead is worth an estimated $260–$480. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Lifestyle
| Metric | Home__stead | Cohort median |
|---|---|---|
| Engagement rate | 0.83% | 0.75% |
| Average likes | 583 | 200 |
| Average comments | 30 | 9 |
| Posts per week | 0.05 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Home__stead | Cohort median |
|---|---|---|
| Engagement rate | 0.83% | 0.59% |
| Average likes | 583 | 163 |
| Average comments | 30 | 6 |
| Posts per week | 0.05 | 1.2 |
Median values from 73 Home & DIY accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 28, 2026
Siobhan Doherty is a verified home & diy creator based in United Kingdom on Instagram, with 73.5K followers.
Siobhan Doherty posts on Instagram as @home__stead.
Siobhan Doherty has 73,490 followers on Instagram (73.5K) as of Sep 28, 2026.
Siobhan Doherty's engagement rate is 0.83%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Siobhan Doherty average 583 likes and 30 comments.
Siobhan Doherty posts less than once a week on average.
Siobhan Doherty is registered as a creator account on Instagram and is verified.
Siobhan Doherty is categorized as a home & diy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,098 posts.
Siobhan Doherty's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
1,098
Avg Comments
30
Engagement
0%
Yes. Siobhan Doherty carries the blue verified badge on Instagram.
A sponsored post from Siobhan Doherty is estimated at $260 to $480. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
