A clean, vegan, cruelty free beauty brand for you! Keep it Rel! 🤎 Founded by
Followers
57.2K
Following
1
Total Posts
Engagement Rate
0.68%
Avg Likes
368
Avg Comments
Rel Beauty runs a verified Beauty brand account with 57.2K followers on Instagram. To date Rel Beauty has posted 524 times, currently around 2 posts a week. Posts average 368 likes and 21 comments, an engagement rate of 0.68%.
The Beauty account Relbeauty has posted 524 times on Instagram and drawn 57.2K followers.
Among 5,414 Beauty accounts with 10K–100K followers in the InstME index, Relbeauty's 0.68% engagement rate comes in above the median of 0.57%.
Followers weigh in with a comment about every 18 likes, an unusually discussion-heavy audience.
Posting frequency for Relbeauty sits at about 2 posts per week.
Relbeauty comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 1 others against 57.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$200–$370
Based on 57.2K followers and a 0.68% engagement rate, a single sponsored post by Relbeauty is worth an estimated $200–$370. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Relbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.68% | 0.57% |
| Average likes | 368 | 134 |
| Average comments | 21 | 12 |
| Posts per week | 2.06 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Rel Beauty is a verified beauty brand on Instagram, with 57.2K followers.
Rel Beauty posts on Instagram as @relbeauty.
Rel Beauty has 57,177 followers on Instagram (57.2K) as of Apr 23, 2026.
Rel Beauty's engagement rate is 0.68%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Rel Beauty average 368 likes and 21 comments.
Rel Beauty posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Rel Beauty's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Rel Beauty is registered as a business account on Instagram and is verified.
Rel Beauty is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 524 posts.
524
21
Posts / Week
2.06
Growth Score
13.6 / 100
ER Rank
31th
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0%
Yes. Rel Beauty carries the blue verified badge on Instagram.
A sponsored post from Rel Beauty is estimated at $200 to $370. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
