Powered by science. Prescribed by pros. Established 1960 @redkenpro #1 Professional hair brand in the USA New York City
Outreach This Creator For FreeFollowers
189K
Following
176
Total Posts
Engagement Rate
0.4%
Avg Likes
736
Avg Comments
Redken runs a Beauty brand account based in United States with 189K followers on Instagram. Its posts sit across beauty and automotive. Redken has shared 401 posts to date, currently around 6 posts a week. Engagement runs at 0.4%, or about 736 likes and 24 comments per post.
As a Beauty account, Redken reaches 189K followers on Instagram across 401 published posts.
Redken's 0.4% engagement rate is below the median of 0.47% among Beauty accounts with 100K–1M followers, measured across 1,553 accounts in the InstME index.
Followers weigh in with a comment about every 31 likes, a healthy amount of conversation.
Redken maintains a rhythm of about 6 posts per week.
Audience-quality analysis puts Redken at 94/100; roughly 5% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 176 others against 189K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$660–$1,200
Based on 189K followers and a 0.4% engagement rate, a single sponsored post by Redken is worth an estimated $660–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Redken | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.47% |
| Average likes | 736 | 1,059 |
| Average comments | 24 | 46 |
| Posts per week | 6.48 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Redken | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.44% |
| Average likes | 736 | 978 |
| Average comments | 24 | 55 |
| Posts per week | 6.48 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Redken is a beauty brand based in United States on Instagram, with 189K followers.
Redken has 188,963 followers on Instagram (189K) as of Apr 23, 2026.
Redken's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Redken average 736 likes and 24 comments.
Redken posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 5% of Redken's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Redken is registered as a business account on Instagram.
Redken is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 401 posts.
Redken's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
401
24
Posts / Week
6.48
Growth Score
8 / 100
ER Rank
29th
Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
Engagement
0.46%
A sponsored post from Redken is estimated at $660 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
