We’re the Official Glove, Batting Helmet, Face Guard, Base, & Baseball of @mlb
Followers
734.9K
Following
1.7K
Total Posts
Engagement Rate
0.41%
Avg Likes
2,677
Avg Comments
Rawlings Sporting Goods is a verified Sports brand based in United States. The account has built 734.9K followers on Instagram. The account has published 6,244 posts, currently around 16 posts a week. Posts average 2,677 likes and 344 comments, an engagement rate of 0.41%.
Rawlingssg has built an audience of 734.9K followers on Instagram over 6,244 posts as a Sports account.
Rawlingssg's 0.41% engagement rate is in the bottom quarter (median: 1.48%) among Sports accounts with 100K–1M followers, measured across 319 accounts in the InstME index.
Comments arrive at about one per 8 likes, a sign of an unusually discussion-heavy audience.
Rawlingssg maintains a rhythm of about 16 posts per week, more than one per day.
The account follows just 1,691 others against 734.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,600–$4,800
Based on 734.9K followers and a 0.41% engagement rate, a single sponsored post by Rawlingssg is worth an estimated $2,600–$4,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Rawlingssg | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 1.48% |
| Average likes | 2,677 | 4,134 |
| Average comments | 344 | 59 |
| Posts per week | 16.16 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rawlingssg | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 1% |
| Average likes | 2,677 | 2,552 |
| Average comments | 344 | 30 |
| Posts per week | 16.16 | 1.22 |
Median values from 50 Sports accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Rawlings Sporting Goods is a verified sports brand based in United States on Instagram, with 734.9K followers.
Rawlings Sporting Goods posts on Instagram as @rawlingssg.
Rawlings Sporting Goods has 734,946 followers on Instagram (734.9K) as of Jul 15, 2026.
Rawlings Sporting Goods's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Rawlings Sporting Goods average 2,677 likes and 344 comments.
Rawlings Sporting Goods posts about 16 times per week on average.
Rawlings Sporting Goods is registered as a business account on Instagram and is verified.
Rawlings Sporting Goods is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 6,244 posts.
6,244
344
Posts / Week
16.16
Growth Score
8.2 / 100
Follower Ratio
434.6×
Engagement
0.1%
Rawlings Sporting Goods's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Rawlings Sporting Goods carries the blue verified badge on Instagram.
A sponsored post from Rawlings Sporting Goods is estimated at $2,600 to $4,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
