Raw Melanin is a lifestyle brand curated by two creatives. Brothers in melanin, they've set forth to shift culture.
Outreach This Creator For FreeRaw Melanin ™ runs a Lifestyle brand account with 93.2K followers on Instagram. The account has published 5,583 posts, currently less than one post a week. Typical posts draw 708 likes and 10 comments, putting engagement at 0.77%.
As a Lifestyle account, Raw_melanin reaches 93.2K followers on Instagram across 5,583 published posts.
Among 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, Raw_melanin's 0.77% engagement rate comes in in the bottom quarter (median: 3.25%).
Comments arrive at about one per 75 likes, a sign of an audience that mostly engages through likes.
Raw_melanin maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$330–$610
Based on 93.2K followers and a 0.77% engagement rate, a single sponsored post by Raw_melanin is worth an estimated $330–$610. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Raw_melanin | Cohort median |
|---|---|---|
| Engagement rate | 0.77% | 3.25% |
| Average likes | 708 | 875 |
| Average comments | 10 | 33 |
| Posts per week | 0.36 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 26, 2026
Raw Melanin ™ is a lifestyle brand on Instagram, with 93.2K followers.
Raw Melanin ™ posts on Instagram as @raw_melanin.
Raw Melanin ™ has 93,177 followers on Instagram (93.2K) as of Sep 26, 2026.
Raw Melanin ™'s engagement rate is 0.77%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Raw Melanin ™ average 708 likes and 10 comments.
Raw Melanin ™ posts less than once a week on average.
Raw Melanin ™ is registered as a business account on Instagram.
Raw Melanin ™ is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 5,583 posts.
A sponsored post from Raw Melanin ™ is estimated at $330 to $610. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
5,583
Avg Comments
10
Engagement
2.07%
