You do YOU! Making Outfits from Scratch way before it was a thing on Instagram🧚🏾♀️ Building -
Followers
277.6K
Following
975
Total Posts
Engagement Rate
5.23%
Avg Likes
14,264
Avg Comments
Navya Varma is a verified Lifestyle creator on Instagram, tracked in the InstME index with 277.6K followers. The account has published 735 posts, currently around 2 posts a week. Engagement runs at 5.23%, or about 14,264 likes and 252 comments per post.
As a Lifestyle account, Nayalooks reaches 277.6K followers on Instagram across 735 published posts.
Nayalooks's 5.23% engagement rate is above the median of 2.99% among Lifestyle accounts with 100K–1M followers, measured across 826 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 57 likes, pointing to a healthy amount of conversation.
Posting frequency for Nayalooks sits at about one post per week.
The account follows just 975 others against 277.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,900–$7,200
Based on 277.6K followers and a 5.23% engagement rate, a single sponsored post by Nayalooks is worth an estimated $3,900–$7,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Nayalooks | Cohort median |
|---|---|---|
| Engagement rate | 5.23% | 2.99% |
| Average likes | 14,264 | 7,188 |
| Average comments | 252 | 111 |
| Posts per week | 1.64 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Navya Varma is a verified lifestyle creator on Instagram, with 277.6K followers.
Navya Varma posts on Instagram as @nayalooks.
Navya Varma has 277,562 followers on Instagram (277.6K) as of Apr 23, 2026.
Navya Varma's engagement rate is 5.23%, calculated from average likes and comments per post relative to followers. That is above the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Navya Varma average 14,264 likes and 252 comments.
Navya Varma posts about 2 times per week on average.
Navya Varma is registered as a creator account on Instagram and is verified.
Navya Varma is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 735 posts.
Yes. Navya Varma carries the blue verified badge on Instagram.
735
252
Posts / Week
1.64
Growth Score
100 / 100
Follower Ratio
284.7×
Engagement
2.61%
A sponsored post from Navya Varma is estimated at $3,900 to $7,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
