You do YOU! Making Outfits from Scratch way before it was a thing on Instagram🧚🏾♀️ Building -
Navya Varma is a verified Lifestyle creator on Instagram, tracked in the InstME index with 277.6K followers. The account has published 735 posts, currently around 2 posts a week. Engagement runs at 5.23%, or about 14,264 likes and 252 comments per post.
As a Lifestyle account, Nayalooks reaches 277.6K followers on Instagram across 735 published posts.
Nayalooks's 5.23% engagement rate is above the median of 2.99% among Lifestyle accounts with 100K–1M followers, measured across 826 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 57 likes, pointing to a healthy amount of conversation.
Posting frequency for Nayalooks sits at about one post per week.
The account follows just 975 others against 277.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,900–$7,200
Based on 277.6K followers and a 5.23% engagement rate, a single sponsored post by Nayalooks is worth an estimated $3,900–$7,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Nayalooks | Cohort median |
|---|---|---|
| Engagement rate | 5.23% | 2.99% |
| Average likes | 14,264 | 7,188 |
| Average comments | 252 | 111 |
| Posts per week | 1.64 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Navya Varma is a verified lifestyle creator on Instagram, with 277.6K followers.
Navya Varma posts on Instagram as @nayalooks.
Navya Varma has 277,562 followers on Instagram (277.6K) as of Apr 23, 2026.
Navya Varma's engagement rate is 5.23%, calculated from average likes and comments per post relative to followers. That is above the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Navya Varma average 14,264 likes and 252 comments.
Navya Varma posts about 2 times per week on average.
Navya Varma is registered as a creator account on Instagram and is verified.
Navya Varma is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 735 posts.
Yes. Navya Varma carries the blue verified badge on Instagram.
Total Posts
735
Avg Comments
252
Engagement
0.03%
A sponsored post from Navya Varma is estimated at $3,900 to $7,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
