CEO @rachelzoe @rachelzoeventures Board Management: Agent: PR:
Followers
5M
Following
1.7K
Total Posts
Engagement Rate
0.69%
Avg Likes
33,348
Avg Comments
Rachel Zoe runs a verified Business brand account with 5M followers on Instagram. Its posts sit across business and art. To date Rachel Zoe has posted 7,576 times, currently around 2 posts a week. Engagement runs at 0.69%, or about 33,348 likes and 988 comments per post.
As a Business account, Rachelzoe reaches 5M followers on Instagram across 7,576 published posts.
Among 575 Business accounts with over 1M followers in the InstME index, Rachelzoe's 0.69% engagement rate comes in below the median of 1.08%.
Followers weigh in with a comment about every 34 likes, a healthy amount of conversation.
Rachelzoe's output runs to about one post per week.
On audience quality, Rachelzoe lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,743 others against 5M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$17,000–$32,000
Based on 5M followers and a 0.69% engagement rate, a single sponsored post by Rachelzoe is worth an estimated $17,000–$32,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Rachelzoe | Cohort median |
|---|---|---|
| Engagement rate | 0.69% | 1.08% |
| Average likes | 33,348 | 29,775 |
| Average comments | 988 | 402 |
| Posts per week | 1.57 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Rachel Zoe is a verified business brand on Instagram, with 5M followers.
Rachel Zoe posts on Instagram as @rachelzoe.
Rachel Zoe has 4,954,622 followers on Instagram (5M) as of Apr 23, 2026.
Rachel Zoe's engagement rate is 0.69%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by Rachel Zoe average 33,348 likes and 988 comments.
Rachel Zoe posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Rachel Zoe's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Rachel Zoe is registered as a business account on Instagram and is verified.
Rachel Zoe is categorized as a business and art account in the InstME index, based on the profile's bio and Instagram category across 7,576 posts.
7,576
988
Posts / Week
1.57
Growth Score
13.8 / 100
Audience Score
100 / 100
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Art
Engagement
0.01%
Yes. Rachel Zoe carries the blue verified badge on Instagram.
A sponsored post from Rachel Zoe is estimated at $17,000 to $32,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
