R
InfluencerPublic figure
CEO @rachelzoe @rachelzoeventures Board @baby2baby Management: strilla@3arts.com Agent: TeamRZ@wmeagency.com PR: rachelzoe@ssmandl.com
keychain.club/rachelzoeAudience
Browse top profilesFollowers
5M
Following
1.7K
Total Posts
Engagement & Performance
Engagement Rate
0.69%
Avg Likes
33,348
Avg Comments
What the numbers say about Rachelzoe
Rachelzoe is a Business account on Instagram with 5M followers and 7,576 published posts.
Compared with 330 other Business accounts with over 1M followers in the InstME index, Rachelzoe's 0.69% engagement rate is below the median of 1.02%.
The comment-to-like ratio works out to one comment per 34 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about one post per week.
The account follows just 1,743 others against 5M followers — a ratio typical of established creators and brands.
Rachelzoe vs similar accounts
| Metric | Rachelzoe | Cohort median |
|---|---|---|
| Engagement rate | 0.69% | 1.02% |
| Average likes | 33,348 | 29,934 |
| Average comments | 988 | 408 |
| Posts per week | 1.57 | 0.57 |
Median values from 330 Business accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
How Rachelzoe's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Rachelzoe: (33,348 avg likes + 988 avg comments) ÷ 4,954,622 followers × 100 ≈ 0.69%.
Frequently asked questions about Rachelzoe
How many followers does Rachelzoe have?
Rachelzoe has 4,954,622 followers on Instagram (5M) as of Apr 23, 2026.
What is Rachelzoe's engagement rate?
Rachelzoe's engagement rate is 0.69%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Business accounts with over 1M followers in the InstME index.
How many likes does Rachelzoe average per post?
Posts by Rachelzoe average 33,348 likes and 988 comments.
How often does Rachelzoe post on Instagram?
Rachelzoe posts about 2 times per week on average.
Is Rachelzoe a business or creator account?
Rachelzoe is registered as a business account on Instagram and is verified.
