A waitress at heart and a cook in my soul; so long as I’m making you something good to eat, I’m happy.
Outreach This Creator For FreeFollowers
1.4M
Following
441
Total Posts
Engagement Rate
0.17%
Avg Likes
2,238
Avg Comments
Reaching 1.4M followers on Instagram, Rachael Ray is a verified Food brand. The account posts mainly around food and tech topics. To date Rachael Ray has posted 2,142 times, currently around 4 posts a week. Engagement runs at 0.17%, or about 2,238 likes and 71 comments per post.
With 1.4M followers across 2,142 posts, Rachaelray is one of the Food accounts tracked in the InstME index.
Rachaelray records a 0.17% engagement rate, in the bottom quarter (median: 0.98%) for the 352 Food accounts with over 1M followers tracked in the InstME index.
The like-to-comment split is roughly 32 to one, indicating a healthy amount of conversation.
Rachaelray keeps a posting cadence of about 4 posts per week.
Rachaelray keeps its following list short (441) relative to 1.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,900–$9,000
Based on 1.4M followers and a 0.17% engagement rate, a single sponsored post by Rachaelray is worth an estimated $4,900–$9,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Rachaelray | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.98% |
| Average likes | 2,238 | 18,542 |
| Average comments | 71 | 332 |
| Posts per week | 4.16 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Rachael Ray is a verified food brand on Instagram, with 1.4M followers.
Rachael Ray posts on Instagram as @rachaelray.
Rachael Ray has 1,392,246 followers on Instagram (1.4M) as of Apr 27, 2026.
Rachael Ray's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.98%) for Food accounts with over 1M followers in the InstME index.
Posts by Rachael Ray average 2,238 likes and 71 comments.
Rachael Ray posts about 4 times per week on average.
Rachael Ray is registered as a business account on Instagram and is verified.
Rachael Ray is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 2,142 posts.
Yes. Rachael Ray carries the blue verified badge on Instagram.
2,142
71
Posts / Week
4.16
Growth Score
3.4 / 100
Follower Ratio
3157.0×
Engagement
0.05%
A sponsored post from Rachael Ray is estimated at $4,900 to $9,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
