Official Tourism & Events Queensland account. Home of ‘That Holiday Feeling’ ☀️🌴🐨 Tag @Queensland and
Followers
777.8K
Following
892
Total Posts
Engagement Rate
0.21%
Avg Likes
1,592
Avg Comments
Queensland is a verified Home & DIY brand, with 777.8K followers on Instagram. To date Queensland has posted 8,421 times, currently around 2 posts a week. Engagement runs at 0.21%, or about 1,592 likes and 28 comments per post.
Queensland operates a Home & DIY account on Instagram, pairing 777.8K followers with 8,421 posts.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Queensland's 0.21% engagement rate lands below the median of 0.63%.
The like-to-comment split is roughly 57 to one, indicating a healthy amount of conversation.
Queensland's recent cadence works out to about one post per week.
Queensland keeps its following list short (892) relative to 777.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,700–$5,100
Based on 777.8K followers and a 0.21% engagement rate, a single sponsored post by Queensland is worth an estimated $2,700–$5,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Queensland | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.63% |
| Average likes | 1,592 | 1,415 |
| Average comments | 28 | 30 |
| Posts per week | 1.91 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Queensland is a verified home & diy brand on Instagram, with 777.8K followers.
Queensland has 777,768 followers on Instagram (777.8K) as of Jul 9, 2026.
Queensland's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Queensland average 1,592 likes and 28 comments.
Queensland posts about 2 times per week on average.
Queensland is registered as a business account on Instagram and is verified.
Queensland is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 8,421 posts.
Yes. Queensland carries the blue verified badge on Instagram.
A sponsored post from Queensland is estimated at $2,700 to $5,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
8,421
28
Posts / Week
1.91
Growth Score
4.2 / 100
Follower Ratio
871.9×
Engagement
1%
