@
Brand
Official Tourism & Events Queensland account. Home of ‘That Holiday Feeling’ ☀️🌴🐨 Tag @Queensland and #ThisIsQueensland
linktr.ee/queenslandAudience
Browse top profilesFollowers
777.8K
Following
892
Total Posts
Engagement & Performance
Engagement Rate
0.21%
Avg Likes
1,592
Avg Comments
What the numbers say about @queensland
@queensland is a Home & DIY account on Instagram with 777.8K followers and 8,421 published posts.
@queensland has an engagement rate of 0.21%, which is below the median of 0.46% for Home & DIY accounts with 100K–1M followers, based on 127 accounts in the InstME index.
Followers leave about one comment for every 57 likes — a healthy amount of conversation.
@queensland currently publishes about one post per week.
The account follows just 892 others against 777.8K followers — a ratio typical of established creators and brands.
@queensland vs similar accounts
| Metric | @queensland | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.46% |
| Average likes | 1,592 | 1,206 |
| Average comments | 28 | 20 |
| Posts per week | 1.91 | 2.57 |
Median values from 127 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @queensland's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @queensland: (1,592 avg likes + 28 avg comments) ÷ 777,768 followers × 100 ≈ 0.21%.
Frequently asked questions about @queensland
How many followers does @queensland have?
@queensland has 777,768 followers on Instagram (777.8K) as of Jul 9, 2026.
What is @queensland's engagement rate?
@queensland's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers. That is below the median of 0.46% for Home & DIY accounts with 100K–1M followers in the InstME index.
How many likes does @queensland average per post?
Posts by @queensland average 1,592 likes and 28 comments.
How often does @queensland post on Instagram?
@queensland posts about 2 times per week on average.
Is @queensland a business or creator account?
@queensland is registered as a business account on Instagram and is verified.
