Followers
2.1M
Following
152
Total Posts
Engagement Rate
0.13%
Avg Likes
2,626
Avg Comments
Krispy Kreme Doughnuts is a verified Home & DIY brand, with 2.1M followers on Instagram. Krispy Kreme Doughnuts has shared 5,394 posts to date, currently around 5 posts a week. Engagement runs at 0.13%, or about 2,626 likes and 69 comments per post.
Krispykreme's Instagram presence spans 5,394 posts and 2.1M followers, profiling it as a Home & DIY account.
Krispykreme has an engagement rate of 0.13%, which is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers, based on 110 accounts in the InstME index.
The like-to-comment split is roughly 38 to one, indicating a healthy amount of conversation.
Over recent weeks, Krispykreme has published about 5 posts per week.
Krispykreme follows only 152 accounts while being followed by 2.1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$7,300–$14,000
Based on 2.1M followers and a 0.13% engagement rate, a single sponsored post by Krispykreme is worth an estimated $7,300–$14,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Krispykreme | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.38% |
| Average likes | 2,626 | 13,700 |
| Average comments | 69 | 139 |
| Posts per week | 5.24 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Krispy Kreme Doughnuts is a verified home & diy brand on Instagram, with 2.1M followers.
Krispy Kreme Doughnuts posts on Instagram as @krispykreme.
Krispy Kreme Doughnuts has 2,078,514 followers on Instagram (2.1M) as of Jul 15, 2026.
Krispy Kreme Doughnuts's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Krispy Kreme Doughnuts average 2,626 likes and 69 comments.
Krispy Kreme Doughnuts posts about 5 times per week on average.
Krispy Kreme Doughnuts is registered as a business account on Instagram and is verified.
Krispy Kreme Doughnuts is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 5,394 posts.
5,394
69
Posts / Week
5.24
Growth Score
2.6 / 100
Follower Ratio
13674.4×
Engagement
0.02%
Yes. Krispy Kreme Doughnuts carries the blue verified badge on Instagram.
A sponsored post from Krispy Kreme Doughnuts is estimated at $7,300 to $14,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
