A peek into Putnam Books, an imprint of Penguin Random House - @putnambooks on Twitter and TikTok.
Followers
95K
Following
824
Total Posts
Engagement Rate
0.62%
Avg Likes
444
Avg Comments
Putnam Books runs a verified business account account with 95K followers on Instagram. The account has published 2,318 posts, currently around 3 posts a week. Posts average 444 likes and 141 comments, an engagement rate of 0.62%.
Putnambooks is a business account on Instagram with 95K followers and 2,318 published posts.
An engagement rate of 0.62% puts Putnambooks below the median for accounts with 10K–100K followers tracked by InstME.
The comment-to-like ratio works out to one comment per 3 likes, pointing to an unusually discussion-heavy audience.
Lately Putnambooks has been publishing about 3 posts per week.
Audience-quality analysis puts Putnambooks at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
With 95K followers but only 824 accounts followed back, Putnambooks shows the ratio of a well-established account.
Estimated sponsored-post value
$330–$620
Based on 95K followers and a 0.62% engagement rate, a single sponsored post by Putnambooks is worth an estimated $330–$620. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Putnambooks | Cohort median |
|---|---|---|
| Engagement rate | 0.62% | 1.45% |
| Average likes | 444 | 339 |
| Average comments | 141 | 18 |
| Posts per week | 3.38 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Putnam Books is a verified Instagram brand on Instagram, with 95K followers.
Putnam Books posts on Instagram as @putnambooks.
Putnam Books has 94,973 followers on Instagram (95K) as of Jul 9, 2026.
Putnam Books's engagement rate is 0.62%, calculated from average likes and comments per post relative to followers.
Posts by Putnam Books average 444 likes and 141 comments.
Putnam Books posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of Putnam Books's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Putnam Books is registered as a business account on Instagram and is verified.
Yes. Putnam Books carries the blue verified badge on Instagram.
2,318
141
Posts / Week
3.38
Growth Score
12.4 / 100
ER Rank
32th
Engagement
0.11%
A sponsored post from Putnam Books is estimated at $330 to $620. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
