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On Instagram, Purl Soho is a verified business account with an audience of 382.3K. The account has published 5,951 posts, currently around 9 posts a week. Engagement runs at 0.13%, or about 488 likes and 3 comments per post.
Purlsoho operates a business account on Instagram, pairing 382.3K followers with 5,951 posts.
A post from Purlsoho usually lands 488 likes and 3 comments, near one interaction for every 779 followers.
The like-to-comment split is roughly 172 to one, indicating an audience that mostly engages through likes.
In recent weeks Purlsoho has kept to about 9 posts per week, more than one per day.
Purlsoho keeps its following list short (1,012) relative to 382.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,300–$2,500
Based on 382.3K followers and a 0.13% engagement rate, a single sponsored post by Purlsoho is worth an estimated $1,300–$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Purlsoho | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.25% |
| Average likes | 488 | 2,985 |
| Average comments | 3 | 73 |
| Posts per week | 9.33 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Oct 1, 2026
Purl Soho is a verified Instagram brand on Instagram, with 382.3K followers.
Purl Soho posts on Instagram as @purlsoho.
Purl Soho has 382,340 followers on Instagram (382.3K) as of Oct 1, 2026.
Purl Soho's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers.
Posts by Purl Soho average 488 likes and 3 comments.
Purl Soho posts about 9 times per week on average.
Purl Soho is registered as a business account on Instagram and is verified.
Yes. Purl Soho carries the blue verified badge on Instagram.
A sponsored post from Purl Soho is estimated at $1,300 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
5,951
Avg Comments
3
Engagement
0.07%
