#diy on Instagram, hashtag stats & best tags
1,380 creators in the InstME index post about diy. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #diy.
#diy hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
1,380
Average followers
179,834
Median: 30,627
Average engagement rate
9.65%
Median: 2.75%
Average likes per post
10,029
Median: 396
Average comments per post
147
Median: 23
Average posts per month
7.9
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #diy
Top countries
Share of creators with a known country
- United States51.5%
- United Kingdom6.7%
- Turkey5.1%
- Canada4.1%
- India3.8%
- United Arab Emirates3.1%
- Australia2.6%
- Germany2.6%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English86.5%
- Turkish6.5%
- Arabic3.9%
- German3.2%
Creator categories using this hashtag
Share of creators with a classified niche
- Home & DIY58.7%
- Music9.7%
- Art5.6%
- Parenting4%
- Fashion3.9%
- Beauty3.7%
- Business3.1%
- Lifestyle2.7%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 70% women / 30% men.
Modeled from the home & diy, music, art creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #diy
1,380 creators in the InstME index mention Diy in their profile.
Naztazia
@naztazia
Followers
1.5M
Engagement
0%
Brandali M Radulovich
@eternalharvestdecor
Followers
266.1K
Engagement
0%
Kimberly Coffin
@sweetredpoppy
Followers
252.6K
Engagement
0%
Nastasia Mohren
@diy_eule
Followers
139.2K
Engagement
0%
Emma Hill
@emmahillhome
Followers
111.8K
Engagement
1.5%
Kelly Larkin
@kellyinthecity
Followers
109.1K
Engagement
0%
Silvia&Mario ~vanlife | reisen | UGC Creator
@hinundwiederweg
Followers
81K
Engagement
1.09%
HANDSPLAY ®
@handsplay_mx
Followers
61.6K
Engagement
0%
Natalie Merkel | Momlife, Reisen & DIY
@natalie_merkel
Followers
42.3K
Engagement
0.33%
Joel McCooey
@designbecomeshim
Followers
42K
Engagement
0%
Oh Boy Records
@ohboyrecords
Followers
41.7K
Engagement
3.05%
Cricut Chile
@cricut_cl
Followers
36.3K
Engagement
1.1%
Tips for using #diy
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 7.9 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#diy hashtag FAQ
How many Instagram influencers use #diy?
1,380 public Instagram creators with 1,000+ followers in the InstME index use diy in their profile or content category.
What is a good engagement rate for #diy posts?
The median engagement rate across #diy creators is 2.75%, and the average is 9.65%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #diy?
Use 20–30 hashtags per post, mixing broad tags like #diy with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #diy creators post from?
The largest share post from United States (51.5%), United Kingdom (6.7%), Turkey (5.1%), based on the #diy creators in the index with a known country.
Find creators who already post about Diy
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.