Family Handyman is a verified business account, with 480.9K followers on Instagram. To date Family Handyman has posted 8,559 times, currently around 3 posts a week. Posts average 1,492 likes and 32 comments, an engagement rate of 0.32%.
Familyhandyman's Instagram presence spans 8,559 posts and 480.9K followers, profiling it as a business account.
Typical engagement for Familyhandyman runs to 1,492 likes and 32 comments a post, one interaction per 316 followers.
The audience comments once per 47 likes on average, a healthy amount of conversation.
Familyhandyman keeps a posting cadence of about 3 posts per week.
Familyhandyman follows only 1,859 accounts while being followed by 480.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,700–$3,100
Based on 480.9K followers and a 0.32% engagement rate, a single sponsored post by Familyhandyman is worth an estimated $1,700–$3,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Familyhandyman | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 1.25% |
| Average likes | 1,492 | 2,985 |
| Average comments | 32 | 73 |
| Posts per week | 2.55 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 2, 2026
Family Handyman is a verified Instagram brand on Instagram, with 480.9K followers.
Family Handyman posts on Instagram as @familyhandyman.
Family Handyman has 480,850 followers on Instagram (480.9K) as of Sep 2, 2026.
Family Handyman's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers.
Posts by Family Handyman average 1,492 likes and 32 comments.
Family Handyman posts about 3 times per week on average.
Family Handyman is registered as a business account on Instagram and is verified.
Yes. Family Handyman carries the blue verified badge on Instagram.
Total Posts
8,559
Avg Comments
32
Engagement
0.04%
A sponsored post from Family Handyman is estimated at $1,700 to $3,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
