The best place to find out what's new in science, and why it matters
Outreach This Creator For FreeFollowers
1.4M
Following
269
Total Posts
Engagement Rate
0.37%
Avg Likes
5,248
Avg Comments
New Scientist is a verified business account, with 1.4M followers on Instagram. New Scientist has shared 4,715 posts to date, currently around 19 posts a week. Typical posts draw 5,248 likes and 98 comments, putting engagement at 0.37%.
With 1.4M followers across 4,715 posts, Newscientist is one of the business accounts tracked in the InstME index.
Newscientist's posts draw around 5,248 likes and 98 comments each, close to one interaction for every 268 followers.
For roughly every 54 likes there is one comment, a healthy amount of conversation.
Newscientist's recent cadence works out to about 19 posts per week, more than one per day.
Newscientist keeps its following list short (269) relative to 1.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$5,000–$9,300
Based on 1.4M followers and a 0.37% engagement rate, a single sponsored post by Newscientist is worth an estimated $5,000–$9,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Newscientist | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 1.02% |
| Average likes | 5,248 | 25,711 |
| Average comments | 98 | 376 |
| Posts per week | 19.03 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
New Scientist is a verified Instagram brand on Instagram, with 1.4M followers.
New Scientist posts on Instagram as @newscientist.
New Scientist has 1,434,178 followers on Instagram (1.4M) as of Jul 15, 2026.
New Scientist's engagement rate is 0.37%, calculated from average likes and comments per post relative to followers.
Posts by New Scientist average 5,248 likes and 98 comments.
New Scientist posts about 19 times per week on average.
New Scientist is registered as a business account on Instagram and is verified.
Yes. New Scientist carries the blue verified badge on Instagram.
A sponsored post from New Scientist is estimated at $5,000 to $9,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,715
98
Posts / Week
19.03
Growth Score
7.4 / 100
Follower Ratio
5331.5×
Engagement
7.55%
