Putting the power of nutrition science into practice. Follow for evidence-based insights, free veterinary CE, tools, and tips to improve pet health! 🐾
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12.7K
Following
71
Total Posts
Engagement Rate
0.15%
Avg Likes
18
Avg Comments
On Instagram, Purina Institute is a Health brand with an audience of 12.7K. Its posts sit across health and pets. To date Purina Institute has posted 558 times, currently around 4 posts a week. Posts average 18 likes and 1 comments, an engagement rate of 0.15%.
Tracked in the InstME index, Purinainstitute is a Health account with 12.7K followers and a back catalogue of 558 posts.
Against 1,016 Health accounts with 10K–100K followers in the InstME index, Purinainstitute's 0.15% engagement rate lands in the bottom quarter (median: 0.58%).
Video posts from Purinainstitute average 21.8 views.
Purinainstitute keeps a posting cadence of about 4 posts per week.
Purinainstitute keeps its following list short (71) relative to 12.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$44–$82
Based on 12.7K followers and a 0.15% engagement rate, a single sponsored post by Purinainstitute is worth an estimated $44–$82. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
Secondary: Pets
| Metric | Purinainstitute | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.58% |
| Average likes | 18 | 136 |
| Average comments | 1 | 10 |
| Posts per week | 3.66 | 0.52 |
Median values from 1,016 Health accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
Purina Institute is a health brand on Instagram, with 12.7K followers.
Purina Institute posts on Instagram as @purinainstitute.
Purina Institute has 12,667 followers on Instagram (12.7K) as of Apr 6, 2026.
Purina Institute's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.58%) for Health accounts with 10K–100K followers in the InstME index.
Posts by Purina Institute average 18 likes and 1 comments.
Purina Institute posts about 4 times per week on average.
Purina Institute is registered as a business account on Instagram.
Purina Institute is categorized as a health and pets account in the InstME index, based on the profile's bio and Instagram category across 558 posts.
A sponsored post from Purina Institute is estimated at $44 to $82. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
558
1
Avg Views
22
Posts / Week
3.66
Growth Score
3 / 100
37.2K
Engagement
0.07%
