Authenticity is Authority @propermag.na
Outreach This Creator For FreeFollowers
143.5K
Following
5K
Total Posts
Engagement Rate
1.09%
Avg Likes
1,514
Avg Comments
Proper Magazine runs a Community brand account with 143.5K followers on Instagram. The account has published 8,533 posts, currently around 5 posts a week. Posts average 1,514 likes and 57 comments, an engagement rate of 1.09%.
Propermag has built an audience of 143.5K followers on Instagram over 8,533 posts as a Community account.
Benchmarked against accounts with 100K–1M followers, the 1.09% engagement rate Propermag posts is about average.
Followers weigh in with a comment about every 27 likes, a healthy amount of conversation.
Propermag maintains a rhythm of about 5 posts per week.
Audience-quality analysis puts Propermag at 94/100; roughly 5% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$550–$1,000
Based on 143.5K followers and a 1.09% engagement rate, a single sponsored post by Propermag is worth an estimated $550–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Community
| Metric | Propermag | Cohort median |
|---|---|---|
| Engagement rate | 1.09% | 1.25% |
| Average likes | 1,514 | 2,985 |
| Average comments | 57 | 73 |
| Posts per week | 4.65 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Proper Magazine is a community brand on Instagram, with 143.5K followers.
Proper Magazine posts on Instagram as @propermag.
Proper Magazine has 143,512 followers on Instagram (143.5K) as of Jul 14, 2026.
Proper Magazine's engagement rate is 1.09%, calculated from average likes and comments per post relative to followers.
Posts by Proper Magazine average 1,514 likes and 57 comments.
Proper Magazine posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 5% of Proper Magazine's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Proper Magazine is registered as a business account on Instagram.
Proper Magazine is categorized as a community account in the InstME index, based on the profile's bio and Instagram category across 8,533 posts.
8,533
57
Posts / Week
4.65
Growth Score
21.8 / 100
ER Rank
49th
Engagement
0.03%
A sponsored post from Proper Magazine is estimated at $550 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
