Just a cool guy trying. RELATABLE➕SOBRIETY➕FASHION Co-owner: @heavensoutcastofficial & Next Drop: Pray more worry less
Russ is a verified Fashion brand, with 44.9K followers on Instagram. Its posts sit across fashion and lifestyle. Russ has shared 400 posts to date, currently around 2 posts a week. Typical posts draw 156 likes and 36 comments, putting engagement at 0.43%.
With 44.9K followers across 400 posts, Projectxalliance is one of the Fashion accounts tracked in the InstME index.
Against 7,395 Fashion accounts with 10K–100K followers in the InstME index, Projectxalliance's 0.43% engagement rate lands below the median of 1.09%.
For roughly every 4 likes there is one comment, an unusually discussion-heavy audience.
Over recent weeks, Projectxalliance has published about one post per week.
Projectxalliance keeps its following list short (370) relative to 44.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$160–$290
Based on 44.9K followers and a 0.43% engagement rate, a single sponsored post by Projectxalliance is worth an estimated $160–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Lifestyle
| Metric | Projectxalliance | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 1.09% |
| Average likes | 156 | 243 |
| Average comments | 36 | 19 |
| Posts per week | 1.79 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
Russ is a verified fashion brand on Instagram, with 44.9K followers.
Russ posts on Instagram as @projectxalliance.
Russ has 44,909 followers on Instagram (44.9K) as of Sep 18, 2026.
Russ's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers. That is below the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by Russ average 156 likes and 36 comments.
Russ posts about 2 times per week on average.
Russ is registered as a business account on Instagram and is verified.
Russ is categorized as a fashion and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 400 posts.
Yes. Russ carries the blue verified badge on Instagram.
A sponsored post from Russ is estimated at $160 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
400
Avg Comments
36
Engagement
0%
