Copenhagen slow fashion and lifestyle brand established in 2011 with responsible production
Project AJ117 is a verified Fashion brand based in Denmark. The account has built 25.4K followers on Instagram. The account posts mainly around fashion and lifestyle topics. The account has published 1,190 posts, currently less than one post a week. Engagement runs at 0.11%, or about 28 likes and 2 comments per post.
As a Fashion account, Project.aj117 reaches 25.4K followers on Instagram across 1,190 published posts.
Project.aj117's 0.11% engagement rate is in the bottom quarter (median: 1.09%) among Fashion accounts with 10K–100K followers, measured across 7,395 accounts in the InstME index.
One comment lands for every 18 likes, which reads as an unusually discussion-heavy audience.
Posting frequency for Project.aj117 sits at less than one post per week.
Estimated sponsored-post value
$89–$170
Based on 25.4K followers and a 0.11% engagement rate, a single sponsored post by Project.aj117 is worth an estimated $89–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in Denmark, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Lifestyle
| Metric | Project.aj117 | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.09% |
| Average likes | 28 | 243 |
| Average comments | 2 | 19 |
| Posts per week | 0.43 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Project.aj117 | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.99% |
| Average likes | 28 | 270 |
| Average comments | 2 | 9 |
| Posts per week | 0.43 | 0.89 |
Median values from 107 accounts in Denmark with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 21, 2026
Project AJ117 is a verified fashion brand based in Denmark on Instagram, with 25.4K followers.
Project AJ117 posts on Instagram as @project.aj117.
Project AJ117 has 25,435 followers on Instagram (25.4K) as of Sep 21, 2026.
Project AJ117's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by Project AJ117 average 28 likes and 2 comments.
Project AJ117 posts less than once a week on average.
Project AJ117 is registered as a business account on Instagram and is verified.
Project AJ117 is categorized as a fashion and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,190 posts.
Project AJ117's profile places the account in Denmark. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
1,190
Avg Comments
2
Engagement
10.64%
Yes. Project AJ117 carries the blue verified badge on Instagram.
A sponsored post from Project AJ117 is estimated at $89 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
