P.M offers modern management for talent within fashion, film, music, sports and the arts. A proud partner of Priscillas Model Management.
Outreach This Creator For FreeFollowers
4.3K
Following
1.3K
Total Posts
Engagement Rate
1.88%
Avg Likes
76
Avg Comments
Reaching 4.3K followers on Instagram, PRIMARY MANAGEMENT is a Fashion brand based in Australia. Its posts sit across fashion and music. The account has published 337 posts, currently around 2 posts a week. Engagement runs at 1.88%, or about 76 likes and 5 comments per post.
Primarymgt operates a Fashion account on Instagram, pairing 4.3K followers with 337 posts.
Primarymgt records a 1.88% engagement rate, below the median of 4.29% for the 7,066 Fashion accounts with 1K–10K followers tracked in the InstME index.
The like-to-comment split is roughly 15 to one, indicating an unusually discussion-heavy audience.
In recent weeks Primarymgt has kept to about 2 posts per week.
Estimated sponsored-post value
$28–$52
Based on 4.3K followers and a 1.88% engagement rate, a single sponsored post by Primarymgt is worth an estimated $28–$52. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Music
| Metric | Primarymgt | Cohort median |
|---|---|---|
| Engagement rate | 1.88% | 4.29% |
| Average likes | 76 | 111 |
| Average comments | 5 | 14 |
| Posts per week | 2.07 | 0.26 |
Median values from 7,066 Fashion accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Primarymgt | Cohort median |
|---|---|---|
| Engagement rate | 1.88% | 1.85% |
| Average likes | 76 | 75 |
| Average comments | 5 | 9 |
| Posts per week | 2.07 | 0.38 |
Median values from 52 Fashion accounts in Australia with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
PRIMARY MANAGEMENT is a fashion brand based in Australia on Instagram, with 4.3K followers.
PRIMARY MANAGEMENT posts on Instagram as @primarymgt.
PRIMARY MANAGEMENT has 4,288 followers on Instagram (4.3K) as of Jul 12, 2026.
PRIMARY MANAGEMENT's engagement rate is 1.88%, calculated from average likes and comments per post relative to followers. That is below the median of 4.29% for Fashion accounts with 1K–10K followers in the InstME index.
Posts by PRIMARY MANAGEMENT average 76 likes and 5 comments.
PRIMARY MANAGEMENT posts about 2 times per week on average.
PRIMARY MANAGEMENT is registered as a business account on Instagram.
PRIMARY MANAGEMENT is categorized as a fashion and music account in the InstME index, based on the profile's bio and Instagram category across 337 posts.
PRIMARY MANAGEMENT's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
337
5
Posts / Week
2.07
Growth Score
37.6 / 100
Follower Ratio
3.2×
Engagement
0%
A sponsored post from PRIMARY MANAGEMENT is estimated at $28 to $52. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
