Reaching 16.8M followers on Instagram, Prettylittlething is a verified Fashion brand. To date Prettylittlething has posted 862 times, currently around 7 posts a week. Engagement runs at 0.04%, or about 7,006 likes and 49 comments per post.
Tracked in the InstME index, Prettylittlething is a Fashion account with 16.8M followers and a back catalogue of 862 posts.
Against 424 Fashion accounts with over 1M followers in the InstME index, Prettylittlething's 0.04% engagement rate lands in the bottom quarter (median: 0.52%).
For roughly every 144 likes there is one comment, an audience that mostly engages through likes.
Prettylittlething currently publishes about 7 posts per week, more than one per day.
Prettylittlething keeps its following list short (65) relative to 16.8M followers, as established creators and brands tend to.
Estimated sponsored-post value
$59,000β$110,000
Based on 16.8M followers and a 0.04% engagement rate, a single sponsored post by Prettylittlething is worth an estimated $59,000β$110,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women Β· mostly 18β34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Prettylittlething | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.52% |
| Average likes | 7,006 | 9,959 |
| Average comments | 49 | 187 |
| Posts per week | 7.19 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Prettylittlething is a verified fashion brand on Instagram, with 16.8M followers.
Prettylittlething has 16,845,554 followers on Instagram (16.8M) as of Jul 15, 2026.
Prettylittlething's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Prettylittlething average 7,006 likes and 49 comments.
Prettylittlething posts about 7 times per week on average.
Prettylittlething is registered as a business account on Instagram and is verified.
Prettylittlething is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 862 posts.
Yes. Prettylittlething carries the blue verified badge on Instagram.
Total Posts
862
Avg Comments
49
Engagement
1.35%
A sponsored post from Prettylittlething is estimated at $59,000 to $110,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
