Followers
16.8M
Following
65
Total Posts
Engagement Rate
0.04%
Avg Likes
7,006
Avg Comments
Reaching 16.8M followers on Instagram, Prettylittlething is a verified Fashion brand. To date Prettylittlething has posted 862 times, currently around 7 posts a week. Engagement runs at 0.04%, or about 7,006 likes and 49 comments per post.
Tracked in the InstME index, Prettylittlething is a Fashion account with 16.8M followers and a back catalogue of 862 posts.
Against 424 Fashion accounts with over 1M followers in the InstME index, Prettylittlething's 0.04% engagement rate lands in the bottom quarter (median: 0.52%).
For roughly every 144 likes there is one comment, an audience that mostly engages through likes.
Prettylittlething currently publishes about 7 posts per week, more than one per day.
Prettylittlething keeps its following list short (65) relative to 16.8M followers, as established creators and brands tend to.
Estimated sponsored-post value
$59,000–$110,000
Based on 16.8M followers and a 0.04% engagement rate, a single sponsored post by Prettylittlething is worth an estimated $59,000–$110,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Prettylittlething | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.52% |
| Average likes | 7,006 | 9,959 |
| Average comments | 49 | 187 |
| Posts per week | 7.19 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Prettylittlething is a verified fashion brand on Instagram, with 16.8M followers.
Prettylittlething has 16,845,554 followers on Instagram (16.8M) as of Jul 15, 2026.
Prettylittlething's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Prettylittlething average 7,006 likes and 49 comments.
Prettylittlething posts about 7 times per week on average.
Prettylittlething is registered as a business account on Instagram and is verified.
Prettylittlething is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 862 posts.
Yes. Prettylittlething carries the blue verified badge on Instagram.
862
49
Posts / Week
7.19
Growth Score
0.8 / 100
Follower Ratio
259162.4×
Engagement
0%
A sponsored post from Prettylittlething is estimated at $59,000 to $110,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
