Spreading joy through food Order my NEW book: Preppy Kitchen Super Easy 2 time NY Times Best Selling Cookbook Author. Recipes @ preppykitchen.com
Followers
2.3M
Following
323
Total Posts
Engagement Rate
0.99%
Avg Likes
22,476
Avg Comments
Reaching 2.3M followers on Instagram, John Kanell is a verified Food creator. John Kanell has shared 2,459 posts to date, currently less than one post a week. Typical posts draw 22,476 likes and 332 comments, putting engagement at 0.99%.
On Instagram, Preppykitchen runs a Food account that has published 2,459 posts and gathered 2.3M followers.
Preppykitchen has an engagement rate of 0.99%, which is in line with the median of 0.98% for Food accounts with over 1M followers, based on 352 accounts in the InstME index.
Followers leave about one comment for every 68 likes, an audience that mostly engages through likes.
In recent weeks Preppykitchen has kept to less than one post per week.
Preppykitchen follows only 323 accounts while being followed by 2.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$8,000–$15,000
Based on 2.3M followers and a 0.99% engagement rate, a single sponsored post by Preppykitchen is worth an estimated $8,000–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Preppykitchen | Cohort median |
|---|---|---|
| Engagement rate | 0.99% | 0.98% |
| Average likes | 22,476 | 18,542 |
| Average comments | 332 | 332 |
| Posts per week | 0.83 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
John Kanell is a verified food creator on Instagram, with 2.3M followers.
John Kanell posts on Instagram as @preppykitchen.
John Kanell has 2,297,817 followers on Instagram (2.3M) as of Jul 15, 2026.
John Kanell's engagement rate is 0.99%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.98% for Food accounts with over 1M followers in the InstME index.
Posts by John Kanell average 22,476 likes and 332 comments.
John Kanell posts less than once a week on average.
John Kanell is registered as a creator account on Instagram and is verified.
John Kanell is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,459 posts.
Yes. John Kanell carries the blue verified badge on Instagram.
2,459
332
Posts / Week
0.83
Growth Score
19.8 / 100
Follower Ratio
7114.0×
Engagement
0.05%
A sponsored post from John Kanell is estimated at $8,000 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
