40,000 American shoppers vote for their favorite new products each year & we award the winners! 🇺🇸💡
Followers
20.6K
Following
646
Total Posts
Engagement Rate
0.11%
Avg Likes
3
Avg Comments
Product Of The Year USA runs a verified business account account based in United States with 20.6K followers on Instagram. Product Of The Year USA has shared 1,540 posts to date, currently less than one post a week. Posts average 3 likes and 20 comments, an engagement rate of 0.11%.
Poyusa has built an audience of 20.6K followers on Instagram over 1,540 posts as a business account.
Poyusa's average post pulls 3 likes and 20 comments, roughly one interaction per 871 followers.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$72–$130
Based on 20.6K followers and a 0.11% engagement rate, a single sponsored post by Poyusa is worth an estimated $72–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Poyusa | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.45% |
| Average likes | 3 | 339 |
| Average comments | 20 | 18 |
| Posts per week | 0.63 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Poyusa | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.9% |
| Average likes | 3 | 193 |
| Average comments | 20 | 10 |
| Posts per week | 0.63 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Product Of The Year USA is a verified Instagram brand based in United States on Instagram, with 20.6K followers.
Product Of The Year USA posts on Instagram as @poyusa.
Product Of The Year USA has 20,615 followers on Instagram (20.6K) as of Jul 15, 2026.
Product Of The Year USA's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers.
Posts by Product Of The Year USA average 3 likes and 20 comments.
Product Of The Year USA posts less than once a week on average.
Product Of The Year USA is registered as a business account on Instagram and is verified.
Product Of The Year USA's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,540
20
Posts / Week
0.63
Growth Score
2.2 / 100
Follower Ratio
31.9×
Engagement
0.32%
Yes. Product Of The Year USA carries the blue verified badge on Instagram.
A sponsored post from Product Of The Year USA is estimated at $72 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
