Powerade runs a verified Sports brand account based in United States with 191.9K followers on Instagram. The account has published 235 posts, currently around 2 posts a week. Posts average 116,963 likes and 486 comments, an engagement rate of 61.2%.
Counting 191.9K followers and 235 posts, Powerade sits in the InstME index as a Sports account.
Compared with 319 other Sports accounts with 100K–1M followers in the InstME index, Powerade's 61.2% engagement rate is in the top quarter (median: 1.48%).
One comment lands for every 241 likes, which reads as an audience that mostly engages through likes.
Powerade maintains a rhythm of about one post per week.
Powerade's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 191.9K followers but only 201 accounts followed back, Powerade shows the ratio of a well-established account.
Estimated sponsored-post value
$2,700–$5,000
Based on 191.9K followers and a 61.2% engagement rate, a single sponsored post by Powerade is worth an estimated $2,700–$5,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Powerade | Cohort median |
|---|---|---|
| Engagement rate | 61.2% | 1.48% |
| Average likes | 116,963 | 4,134 |
| Average comments | 486 | 59 |
| Posts per week | 1.83 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Powerade | Cohort median |
|---|---|---|
| Engagement rate | 61.2% | 1% |
| Average likes | 116,963 | 2,552 |
| Average comments | 486 | 30 |
| Posts per week | 1.83 | 1.22 |
Median values from 50 Sports accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Powerade is a verified sports brand based in United States on Instagram, with 191.9K followers.
Powerade has 191,922 followers on Instagram (191.9K) as of Jul 12, 2026.
Powerade's engagement rate is 61.2%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Powerade average 116,963 likes and 486 comments.
Powerade posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Powerade's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Powerade is registered as a business account on Instagram and is verified.
Total Posts
235
Avg Comments
486
Predominantly men · mostly 18–34
Typical for Sports creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
0.72%
Powerade is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 235 posts.
Powerade's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Powerade carries the blue verified badge on Instagram.
A sponsored post from Powerade is estimated at $2,700 to $5,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
