A café and music-forward lounge inspired by the spirit of travel. Arrive as you are. Depart a little changed. DJs Thursdays & Saturdays
Followers
4.8K
Following
1
Total Posts
Engagement Rate
1.5%
Avg Likes
63
Avg Comments
Postcard is a verified Music brand based in United States, with 4.8K followers on Instagram. Its posts sit across music and travel. Postcard has shared 57 posts to date, currently around 2 posts a week. Typical posts draw 63 likes and 8 comments, putting engagement at 1.5%.
Tracked in the InstME index, Postcard is a Music account with 4.8K followers and a back catalogue of 57 posts.
Against 33,328 Music accounts with 1K–10K followers in the InstME index, Postcard's 1.5% engagement rate lands in the bottom quarter (median: 5.45%).
The like-to-comment split is roughly 8 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Postcard has published about 2 posts per week.
InstME's audience-quality checks score Postcard at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Postcard keeps its following list short (1) relative to 4.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$25–$46
Based on 4.8K followers and a 1.5% engagement rate, a single sponsored post by Postcard is worth an estimated $25–$46. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Postcard | Cohort median |
|---|---|---|
| Engagement rate | 1.5% | 5.45% |
| Average likes | 63 | 136 |
| Average comments | 8 | 15 |
| Posts per week | 2.1 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Postcard | Cohort median |
|---|---|---|
| Engagement rate | 1.5% | 3.5% |
| Average likes | 63 | 101 |
| Average comments | 8 | 11 |
| Posts per week | 2.1 | 0.26 |
Median values from 2,283 Music accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Postcard is a verified music brand based in United States on Instagram, with 4.8K followers.
Postcard has 4,768 followers on Instagram (4.8K) as of Jul 11, 2026.
Postcard's engagement rate is 1.5%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 5.45%) for Music accounts with 1K–10K followers in the InstME index.
Posts by Postcard average 63 likes and 8 comments.
Postcard posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Postcard's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Postcard is registered as a business account on Instagram and is verified.
Postcard is categorized as a music and travel account in the InstME index, based on the profile's bio and Instagram category across 57 posts.
Postcard's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
57
8
Posts / Week
2.1
Growth Score
30 / 100
ER Rank
15th
More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Travel
Engagement
3.59%
Yes. Postcard carries the blue verified badge on Instagram.
A sponsored post from Postcard is estimated at $25 to $46. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
