@portraitau
Explore Entrepreneurship Creators🖼️ Home of Australian Portraiture 📍On Ngunnawal & Ngambri Country
Followers
76.4K
Following
2.3K
Total Posts
Engagement Rate
8.63%
Avg Likes
6,482
Avg Comments
National Portrait Gallery, Aus runs a verified Business brand account based in Australia with 76.4K followers on Instagram. Content spans business and photography. National Portrait Gallery, Aus has shared 2,781 posts to date, currently less than one post a week. Typical posts draw 6,482 likes and 111 comments, putting engagement at 8.63%.
Counting 76.4K followers and 2,781 posts, Portraitau sits in the InstME index as a Business account.
Benchmarked against 5,335 Business accounts with 10K–100K followers, Portraitau posts a 8.63% engagement rate that is in the top quarter (median: 1.46%).
The comment-to-like ratio works out to one comment per 59 likes, pointing to a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$1,100–$2,000
Based on 76.4K followers and a 8.63% engagement rate, a single sponsored post by Portraitau is worth an estimated $1,100–$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Photography
| Metric | Portraitau | Cohort median |
|---|---|---|
| Engagement rate | 8.63% | 1.46% |
| Average likes | 6,482 | 334 |
| Average comments | 111 | 22 |
| Posts per week | 0.93 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Portraitau | Cohort median |
|---|---|---|
| Engagement rate | 8.63% | 1% |
| Average likes | 6,482 | 208 |
| Average comments | 111 | 12 |
| Posts per week | 0.93 | 0.45 |
Median values from 48 Business accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 11, 2026
National Portrait Gallery, Aus is a verified business brand based in Australia on Instagram, with 76.4K followers.
National Portrait Gallery, Aus posts on Instagram as @portraitau.
National Portrait Gallery, Aus has 76,412 followers on Instagram (76.4K) as of Jul 11, 2026.
National Portrait Gallery, Aus's engagement rate is 8.63%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by National Portrait Gallery, Aus average 6,482 likes and 111 comments.
National Portrait Gallery, Aus posts less than once a week on average.
National Portrait Gallery, Aus is registered as a business account on Instagram and is verified.
National Portrait Gallery, Aus is categorized as a business and photography account in the InstME index, based on the profile's bio and Instagram category across 2,781 posts.
2,781
111
Posts / Week
0.93
Growth Score
100 / 100
Follower Ratio
33.2×
Engagement
0.18%
National Portrait Gallery, Aus's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. National Portrait Gallery, Aus carries the blue verified badge on Instagram.
A sponsored post from National Portrait Gallery, Aus is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
